About Tourism and Hospitality Management at CSUSB
With California’s world-famous natural beauty, renowned attractions and top-tier hotels, resorts and restaurants, there’s no better place to launch your career in hospitality and tourism management.
Designed for community college graduates and transfer students, this B.A. degree completion program makes it easy to continue your education — while gaining hands-on experience in:
- Hospitality operations
- Marketing and branding
- Guest services and customer experience
Whether you dream of managing a luxury resort, leading event experiences, or shaping sustainable tourism strategies, you’ll graduate ready to succeed in one of the fastest-growing global industries.
Careers in Tourism and Hospitality Management
The U.S. Department of Labor projects that by 2033, one in eight new jobs will be in leisure and hospitality — that’s more than 820,000 new positions across the country.
With a B.A. in Tourism and Hospitality Management from CSUSB, you’ll be prepared to step into a variety of exciting careers, including:
- Hotel and resort management
- Event and conference planning
- Travel consulting
- Sports and entertainment marketing
- Destination and tourism marketing
As the global tourism industry continues to expand, earning potential is especially high for those in managerial and executive roles, particularly at luxury hotels, global resorts and large-scale events. Your degree from CSUSB positions you to lead in this dynamic, people-centered industry — right here in California or anywhere in the world.
Sample Courses
Sports and Entertainment Marketing
The application of marketing to sports and entertainment products and services with an emphasis on the marketing concepts most relevant to the industry, such as sponsorship, endorsement, licensing, etc. Students will apply these concepts by developing and presenting a strategic marketing plan for a sport or entertainment organization.
Hotel Operations Tactics and Strategies
This is a business management simulation to operate a large hotel where students develop technical and decision-making skills to increase market share, maximize revenues and increase profitability. Student teams compete in a virtual environment that leads to critical thinking outcomes in the areas of operations, communication, revenue management, strategic planning, teamwork, and career readiness.
Customer Relationship Management
This course provides students with an in-depth understanding of customer relationship management, blending theoretical frameworks with practical strategies and ethical considerations. The class aims to equip students with the skills needed to enhance customer satisfaction, loyalty and profitability in their future career.
Meet Alum Jeff Wiens
Opportunities for Students
As a student in the Tourism and Hospitality Management program at CSUSB, you’ll gain more than classroom knowledge — you’ll gain real-world experience.
You’ll have opportunities to participate in:
- Hands-on internships with leading hospitality and tourism organizations
- Community engagement projects that connect you to real clients and local impact
- Trade-show trips and industry events, where you can begin building a professional network that supports your future career
You may also be eligible for scholarships through the CSUSB Department of Marketing, which supports student success both academically and professionally. The department is home to The HUB — a state-of-the-art lab and collaborative learning space where students turn ideas into experience and gain tools for success in today’s dynamic marketplace.
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