About General Business at CSUSB
At Cal State San Bernardino, the bachelor of arts in administration gives you the knowledge and skills to lead, manage and innovate in today’s dynamic business world. The general business concentration offers flexibility to design a curriculum that matches your career goals and interests, with guidance from an academic advisor in the Jack H. Brown College of Business & Public Administration.
You’ll gain a strong foundation in leadership, management, marketing, finance and operations, preparing you to succeed in business, government or the nonprofit sector — or to launch your own entrepreneurial venture.
Careers in General Business
With a B.A. in administration with a concentration in general business from CSUSB, you’ll be ready to pursue a wide range of career opportunities across industries.
Graduates often work in management, sales, marketing, operations or entrepreneurship, bringing strategic thinking and problem-solving skills to every role.
This versatile degree offers strong job prospects and provides a solid foundation for advancement into leadership and consulting positions. With experience, professionals in business frequently enjoy high earning potential and long-term career growth.
Sample Courses
Finance I
Examine the role of finance in business decision-making—analyzing financial statements, projecting growth, valuing investments, and applying capital budgeting techniques to real-world cash flows.
Marketing Principles
The goal of this course is to build a basic framework to enable students to evaluate, describe, and design marketing activities with practical insights into the real world. Students will be introduced to the language of marketing such as SWOT, segmentation, targeting, and positioning.
Entrepreneurship and Innovation
Students will explore the sources of new ideas, how innovations move from concept to market, and the elements of the entrepreneurial mindset.
Meet Student Alyssa Smith
Opportunities for Students
As a general business student at Cal State San Bernardino, you’ll have the unique opportunity to design a curriculum that aligns with your academic interests and career goals, while taking full advantage of the many resources offered through the Jack H. Brown College of Business & Public Administration.
Students can also access scholarships, awards and networking events that connect them with industry professionals. In addition, many choose to gain hands-on experience through internships with employers who partner closely with the college — building valuable skills and connections before graduation.
Similar to General Business
With more than 50 undergraduate degress at CSUSB, we offer a variety of programs that reflect the Coyotes' passion for learning. Check out where your curiosity will take you at CSUSB.