About Sports and Entertainment Marketing at CSUSB
The Bachelor of Arts in Administration with a concentration in Sports and Entertainment Marketing prepares students with the skills needed to manage and promote sports teams, events, and entertainment brands.
The program combines core business concepts with specialized coursework in digital marketing, research, analytics, experiential marketing, communications, and more.
Through applied learning and hands-on experiences, graduates are equipped to pursue careers where they can excel and make an impact in the dynamic fields of sports and entertainment.
Careers in Sports and Entertainment Marketing
Graduates in Sports and Entertainment Marketing often pursue careers as sports marketing managers, event coordinators, brand strategists, or public relations specialists.
The field offers strong job opportunities, competitive salaries, and the chance to collaborate with leading brands, teams, and organizations in sports and entertainment.
Sample Courses
Marketing Principles
The goal of this course is to build a basic framework to enable students to evaluate, describe, and design marketing activities with practical insights into the real world. Students will be introduced to the language of marketing such as SWOT, segmentation, targeting, and positioning.
Sports and Entertainment Marketing
The application of marketing to sports and entertainment products and services with an emphasis on the marketing concepts most relevant to the industry, such as sponsorship, endorsement, licensing, etc. Students will apply these concepts by developing and presenting a strategic marketing plan for a sport or entertainment organization.
Advanced Sports Marketing Planning and Strategy
An integrative approach to strategic sports marketing management providing theoretical and practical aspects of marketing management in the sports industry. Topics include the planning, design and execution of a comprehensive situation analysis, identification and evaluation of strategic marketing alternatives, and the implementation of marketing plans and programs.
Meet Professor Melika Kordrostami, Ph.D.
Opportunities for Students
If you’re excited about bringing people together through sports and entertainment, CSUSB’s Sports and Entertainment Marketing program gives you the chance to do just that. You’ll gain hands-on experience by organizing real-world events, from managing the university’s Spring Classic Golf Tournament to selling tickets for a local baseball game. In the Advanced Entertainment Marketing Planning and Strategy course, you might even help plan the annual Coyote Comedy Show. From event planning and ticket sales to securing sponsorships, you’ll graduate with the skills and confidence to create memorable, successful events.
Similar to Sports and Entertainment Marketing
With more than 50 undergraduate degress at CSUSB, we offer a variety of programs that reflect the Coyotes' passion for learning. Check out where your curiosity will take you at CSUSB.