About International Business at CSUSB
As a student pursuing a Bachelor of Arts in Administration with a concentration in International Business, you’ll gain practical knowledge and problem-solving skills that prepare you for leadership in today’s global marketplace.
Along with a strong foundation in management, marketing, and organizational leadership, you’ll explore international business through courses in culture, global issues, and international marketing, while also developing proficiency in a foreign language.
The program allows you to focus on a particular region of the world and offers the opportunity to study abroad, giving you valuable firsthand experience. By the time you graduate from CSUSB, you’ll be ready to take on careers in business, government, or the nonprofit sector, equipped to manage complex systems and lead diverse teams across the globe.
Careers in International Business
Graduates with a B.A. in Administration, International Business concentration, pursue careers such as global business analyst, international marketing manager, trade specialist, or supply chain coordinator.
Many find opportunities with multinational corporations, government agencies, or global nonprofit organizations.
As companies continue to expand across borders, the demand for professionals with cross-cultural knowledge and expertise in global markets remains strong, offering excellent career prospects for CSUSB graduates.
Sample Courses
Entrepreneurship and Innovation
Students will explore the sources of new ideas, how innovations move from concept to market, and the elements of the entrepreneurial mindset.
International Marketing
This course focuses on the development of international marketing strategies and programs, including the determination of objectives and methods of organization. Students will examine how research, advertising, pricing, distribution, financing, and human resource management contribute to effective global marketing. Emphasis is placed on designing strategies that adapt to diverse physical, economic, political, social, and cultural environments and specific marketing situations.
Strategic Issues in International Business
This course provides an examination of the strategic issues involved in conducting business across national boundaries. The course emphasizes the development and implementation of strategic and tactical decisions for companies and brands, drawing on research, analysis, and marketing skills to create actionable plans that address critical challenges faced by global organizations.
Meet Professor Mike Stull, D.M.
Opportunities for Students
Students in the Bachelor of Arts in Administration with a concentration in International Business have access to a wide range of opportunities beyond the classroom. Many choose to study abroad through CSUSB’s year-round programs, gaining valuable firsthand experience in global markets and cultures. You’ll also be able to attend career fairs that connect you directly with employers in your field of interest. In addition, the Jack H. Brown College of Business and Public Administration provides awards and scholarships to support your academic and professional success.
Similar to International Business
With more than 50 undergraduate degress at CSUSB, we offer a variety of programs that reflect the Coyotes' passion for learning. Check out where your curiosity will take you at CSUSB.