Strategic Communication (Minor Only) | Join the Pack

Minor

About Strategic Communication (Minor Only) at CSUSB

The Strategic Communication minor at Cal State San Bernardino prepares students to develop and apply traditional and digital communication skills that strengthen relationships between organizations and their audiences.

Strategic communication involves planning, creating, and evaluating messages across multiple platforms to support organizational goals, protect reputation, and engage stakeholders effectively.

This minor builds competence in writing, media production, and campaign development—preparing students for careers where clear, purposeful communication drives results.

Careers in Strategic Communication (Minor Only)

Jump to Career Prospects

A minor in Strategic Communication equips students with practical skills that are valued across many professional contexts where messaging, audience engagement, and brand presence are essential.

Graduates of strategic communication programs find roles that combine creativity, analysis, and real-world communication strategies.

Potential career pathways include:

Public relations specialist
Marketing and communications coordinator
Social media strategist or manager
Brand and reputation manager
Corporate communications professional
Event and community relations coordinator
Digital content producer
Campaign strategist for nonprofits, government, or advocacy groups

The minor’s blend of writing, research, campaign development, and crisis communication strengthens students’ readiness for roles in business, media, nonprofits, and public service.

Meet Professor Lacey Kendall

Faculty member Lacey Kendall is a strong media and communication professional with a master's degree in communication studies from CSUSB. She is a specialist in broadcast programs, preparing students for new-age professional media leadership. Lacey was the driving force behind the university's Coyote Radio. She served as an executive producer for the highly successful radio program, “My Awesome Empire,” for six years before moving to the Palm Desert Campus, where in 2019, was asked to create a new radio station for the campus. She helped create Paws Radio, which remains a fixture of the Palm Desert Campus to this day.

—Lacey Kendall

Opportunities for Students

Students in the Strategic Communication minor gain hands-on and professional communication experience through coursework and practical applications:

Newswriting and reporting — building strong journalistic and writing fundamentals.
Introduction to strategic communication — exploring core concepts and professional practices.
Writing for public relations — developing persuasive and professional writing for diverse audiences.
Strategic communication campaigns — planning and executing communication campaigns from research to evaluation.
Crisis communication — preparing messages and responses under pressure.

Elective options allow students to extend their minor with courses such as Business Literacy for Strategic Communication, Topics in Strategic Communication, or related coursework in economics, marketing, entrepreneurship, or management.

These experiences help students master both traditional and digital strategies, strengthen their portfolios, and engage with communication challenges relevant to real-world organizational settings.