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Leadership Communication and Strategy - BA

New academic program starting in Fall 2026 pending CSU Chancellor Office approval.

Bachelor's

About Leadership Communication and Strategy - BA at CSUSB

The Bachelor of Arts in Leadership Communication and Strategy at CSUSB prepares students to lead organizations through effective, strategic communication. This interdisciplinary program goes beyond tactical messaging to focus on audience analysis, organizational leadership, communication theory, and long-range strategy development. Students learn to assess complex communication challenges, design integrated communication initiatives, and evaluate outcomes across workplace and community contexts. Graduates develop the leadership, analytical, and communication skills needed to advance organizational missions in business, nonprofit, public sector, and community-based environments.

Careers in Leadership Communication and Strategy - BA

Jump to Career Prospects
Communications professor

Graduates of the Leadership Communication and Strategy B.A. are prepared for leadership, management, and communication-focused roles across industries. Career paths include Human Resources Manager, Project Manager, Operations Manager, Training and Development Manager, Organizational Development Consultant, Executive Director, and other leadership roles in business, nonprofit, public sector, and healthcare organizations. The degree also supports careers that require strong strategic communication, team leadership, conflict management, and stakeholder engagement skills. Because leadership and communication are essential across all sectors, graduates are well positioned for advancement in a wide range of professional environments.

Meet Professor Mariam Betlemidze

Mariam Betlemidze
Mariam Betlemidze, associate professor of communication studies, inspires her students to delve into the hidden curriculum and produce papers and articles that advance their professional careers.
—Mariam Betlemidze

Opportunities for Students

Students benefit from a curriculum that emphasizes applied leadership, strategic communication, and real-world problem solving. Coursework integrates interpersonal, organizational, health, and mass communication perspectives, preparing students to address complex workplace and societal challenges. Students develop skills in team-building, conflict management, audience analysis, and communication strategy, while gaining experience through collaborative projects and applied coursework. The program’s interdisciplinary design also allows students to complement their studies with coursework in business, management, or nonprofit leadership, strengthening career readiness.