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Minor

Requirements for a Minor in Marketing (21 Units)
Course Number Course Name Unit(s)

MKTG 3050

Marketing Principles

3

MKTG 3160

Research Methods

3

MKTG 4100

Consumer Behavior

3
Twelve units from the following courses: (12)   12

MKTG 4160

Marketing Research

  

MKTG 4200

Marketing Communications

  

MKTG 4300

Professional Selling and Sales Management

  

MKTG 4460

Integrated Marketing Communications

  

MKTG 4600

Retailing and Ecommerce

  

MKTG 4700

International Marketing

  

MKTG 4750

Digital Marketing

  

MKTG 4760

Strategic Issues in International Business

  

MKTG 4960

Strategic Marketing Planning

  

MKTG 5160

Marketing Data Analytics

  

MKTG 5250

Sports, Entertainment, and Hospitality Marketing

  

MKTG 5600

Experiential Marketing

  
Total Units   21