| Course Number | Course Name | Unit(s) |
|---|---|---|
|
Marketing Principles |
3 |
|
|
Research Methods |
3 |
|
|
Consumer Behavior |
3 |
|
| Twelve units from the following courses: (12) | 12 | |
|
Marketing Research |
||
|
Marketing Communications |
||
|
Professional Selling and Sales Management |
||
|
Integrated Marketing Communications |
||
|
Retailing and Ecommerce |
||
|
International Marketing |
||
|
Digital Marketing |
||
|
Strategic Issues in International Business |
||
|
Strategic Marketing Planning |
||
|
Marketing Data Analytics |
||
|
Sports, Entertainment, and Hospitality Marketing |
||
|
Experiential Marketing |
||
| Total Units | 21 |