Return of the Pack Stay Informed
Main Content Region


Requirements for a Minor in Marketing (21 Units)
Course Number Course Name Unit(s)

MKTG 3050

Marketing Principles


MKTG 3160

Research Methods


MKTG 4100

Consumer Behavior


Twelve units from the following courses: (12)   12

MKTG 4160

Marketing Research


MKTG 4200

Marketing Communications


MKTG 4300

Professional Selling and Sales Management


MKTG 4460

Integrated Marketing Communications


MKTG 4600

Retailing and Ecommerce


MKTG 4700

International Marketing


MKTG 4750

Digital Marketing


MKTG 4760

Strategic Issues in International Business


MKTG 4960

Strategic Marketing Planning


MKTG 5160

Marketing Data Analytics


MKTG 5250

Sports, Entertainment, and Hospitality Marketing


MKTG 5600

Experiential Marketing

Total Units   21