Course Number | Course Name | Unit(s) |
---|---|---|
Marketing Principles |
3 |
|
Research Methods |
3 |
|
Consumer Behavior |
3 |
|
Twelve units from the following courses: (12) | 12 | |
Marketing Research |
||
Marketing Communications |
||
Professional Selling and Sales Management |
||
Integrated Marketing Communications |
||
Retailing and Ecommerce |
||
International Marketing |
||
Digital Marketing |
||
Strategic Issues in International Business |
||
Strategic Marketing Planning |
||
Marketing Data Analytics |
||
Sports, Entertainment, and Hospitality Marketing |
||
Experiential Marketing |
||
Total Units | 21 |