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Main Content Region

Minor

Requirements for a Minor in Marketing (21 Units)
Course Number Course Name Unit(s)

MKTG 3050

Marketing Principles

3

MKTG 3160

Research Methods

3

MKTG 4100

Consumer Behavior

3

Twelve units from the following courses: (12)   12

MKTG 4160

Marketing Research

 

MKTG 4200

Marketing Communications

 

MKTG 4300

Professional Selling and Sales Management

 

MKTG 4460

Integrated Marketing Communications

 

MKTG 4600

Retailing and Ecommerce

 

MKTG 4700

International Marketing

 

MKTG 4750

Digital Marketing

 

MKTG 4760

Strategic Issues in International Business

 

MKTG 4960

Strategic Marketing Planning

 

MKTG 5160

Marketing Data Analytics

 

MKTG 5250

Sports, Entertainment, and Hospitality Marketing

 

MKTG 5600

Experiential Marketing

 
Total Units   21