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Academic Preparation

Students desiring a career in Marketing may enroll at CSUSB in an Administration Major and a Marketing, Sports & Entertainment Marketing, International Business or Hospitality Management Concentration.

 

Requirements for the B.A. in Administration (74 Units)

*MKTG 3050: Marketing Principles is an upper-division core requirement

Lower-division core requirements (23)

  • ACCT 2110: Introductory Accounting I (3)
  • ACCT 2120: Introductory Accounting II (3)
  • ADMN 1500: Introduction to Administration (1)
  • ADMN 2100: Applied Business Statistics (3)
  • ECON 2201: Principles of Microeconomics (3)
  • ECON 2202: Principles of Macroeconomics (3) *Satisfies GE Category D3
  • IST 1110: Introduction to Information Technology (1)
  • MGMT 2300: Legal Environment of Organizations (3)

Choose three (3) units from the following courses: *Satisfies GE category B4

  • MATH 1301: Modeling with Functions
  • MATH 1401: Accelerated Preparation for Calculus
  • MATH 1601: Modeling with Calculus
  • MATH 2210: Calculus I

Upper-division core requirements (23)

  • FIN 3001: Finance I (3)
  • IST 3110: Management of Information Technology (3)
  • MGMT 3020: Organizational Behavior (3)
  • MGMT 3500: Applied Communication (3)
  • MGMT 3900: Principles of Strategy (2)
  • MKTG 3050: Marketing Principles (3)
  • PA 3150: Society, Business, & Global Governance (3) *Satisfies GE category D4
  • SCM 3040: Principles of Supply Chain Management (3)

Breadth Electives (10)

Choose (9) units from the following:

  • ENTR 3000: Entrepreneurship and Innovation
  • FIN 3002: Finance II
  • MKTG 3160: Research Methods
  • PA 3050: Organizations in Multicultural and Diverse Societies
  • ADMN 4900: Administration Capstone (1)