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Concentration

Sports and Entertainment Marketing Concentration (18 units)
Course Number Course Name Unit(s)

MKTG 4160

Marketing Research

3

MKTG 4300

Professional Selling and Sales Management

3

MKTG 5250

Sports, Entertainment, and Hospitality Marketing

3

MKTG 5500

Advanced Sports Marketing Planning and Strategy

3

MKTG 5550

Advanced Entertainment Marketing Planning and Strategy

3

Three units chosen from the following:   3

MKTG 4100

Consumer Behavior

 

MKTG 4200

Marketing Communications

 

MKTG 4750

Digital Marketing

 

MKTG 5160

Marketing Data Analytics

 

MKTG 5600

Experiential Marketing

 

MKTG 5730

Festival and Entertainment Management

 

MKTG 5930

Seminar in Marketing

 

MKTG 5951

Independent Study

 

MKTG 5952

Independent Study

 

MKTG 5953

Independent Study

 

ADMN 5753

Internship

 
Total Units   18