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Faculty & Staff

A great program cannot be envisioned without individuals that are truly prepared in all aspects of the field. The Department of Marketing is home to a team that is rich with real-world marketing experience and academic preparation - we practice what we teach! Although marketing is all about product, price, promotion, and distribution, our team follows another set of P's that will help you succeed in your academic and professional careers. They are:

  • Personable: Our team is knowledgeable and easy to get to know. Their focus is on you and your success in your educational pursuits. Essentially, we want to know about you to help you achieve your goals at CSUSB.
  • Practical: Our team is well aware of the rising costs of education and will help you achieve your educational endeavors in the time frame that you desire.
  • Polite: Our team will work with you in a professional manner.  You are our customer, and as our customer we want you to be happy with your choice to pursue marketing as a career and welcome the opportunity to assist you.


Lisa Gordon
Lisa Gordon, ASC ll

Lisa Gordon | Administrative Support Coordinator II

EMAIL: | PHONE: (909) 537-5749 | OFFICE: JB-458

Biography: Lisa Gordon is the Academic Support Coordinator for the Department of Marketing and is active in her community. Along with her department responsibilities, Lisa is a member of the Jack H. Brown College Branding Committee, JHBC Impact Magazine as well as a Social Media Specialist for the College. Lisa has served on the board of the American Advertising Federation managing their social media, served as a CSUSB Diversity Trainer, Eat & Be Well Steering Committee Member and is Co-Founder of Embrace The Change Annual Event. Lisa is currently serving on the advisory board for Cedar House. 

Lisa’s interests include communication and media innovation, digital marketing, advertising, business development and consulting, and public relations.

Marina Kamel
Marina Kamel, ASA l

Marina Kamel | Administrative Support Assistant I

EMAIL: | PHONE: (909) 537-5158 | OFFICE: JB-458

BIOGRAPHY:  Marina Kamel began her career at Cal State University, San Bernardino (CSUSB) as a student intern at Coyote Advertising where she began exploring web design and content writing. She was later recruited as a student assistant. This is where her marketing experience originated. Now, Marina joins various offices in the Jack H. Brown College of Business and Public Administration. She is working for the Department of Marketing alongside the department Chair and Coordinator. She also works for the JHBC Office of Academic Equity and works directly with the office director. She graduated from CSUSB with a B.A. in English – Creative Writing. Alongside her job at CSUSB, she is a freelancer doing affordable website designs, content writing, and marketing for local businesses and individuals. Marina opened her business, Dreams Map The Heart, in 2017 to help local businesses market their company or product at an affordable price. Since 2009, she has been promoting Asian Entertainment through her website where she covers various concerts, events and interviews artists on a regular basis. Most recently, photography has been her passion and she is seen holding photoshoots that is affordable for everyone outside of work. 


Victoria Seitz, Ph.D

Victoria Seitz | Department Chair & Professor, Ph.D

EMAIL: | PHONE: (909) 537-5753 | OFFICE: JB-458

BIOGRAPHY: Dr. Victoria Seitz is a professor and Chair of the Marketing Department at California State University, San Bernardino.   She is the author of five books: Power Dressing, Your Executive Image, and I Don’t Wear A Suit as well as two books on advertising and public relations published in Romania with Mariana Nicolae (2006), “Crearea Imaginii (Image Making) (2008)" and "Cheia Succesului Imaginea Profesionala (Your Key to a Successful Professional Image)".                  

She received her Master’s and Ph.D from Oklahoma State University.  Prior to teaching she was a fashion coordinator for Burdines Department Stores in Florida and in retail management for Saks Fifth Avenue in Phoenix, Arizona.  Dr. Seitz has been a guest on numerous radio and TV talk shows both in the US and Canada and has been quoted in newspapers across the country including the Los Angeles Times, Investor’s Business Daily, Business Week, and the Kansas City Star.  She has written hundreds of articles for academic, trade and popular magazines and has made presentations at national and international association conferences.

Dr. Seitz received a Fulbright Senior Fellowship award in 2002 and two Fulbright Specialist Awards in 2006 and 2008 in Romania conducting research and teaching on advertising and marketing. Additionally, Dr. Seitz has consulted with companies on issues dealing with image marketing and advertising.  Some of her clients have included the US Armed Forces, Accountant Overload, General Dynamics, Texas Instrument, Abbot Laboratories, Yellow Freight Systems, and The YMCA.

Jason Ryan, Ph.D

Jason Ryan | Professor, Ph.D

EMAIL: | PHONE: (909) 537-3779 | OFFICE: JB-421

BIOGRAPHY: Dr. Jason Ryan joined CSUSB in 2011 from the University of Redlands as an Associate Professor of Marketing. At Redlands, he taught in the full-time undergraduate business program for four years and was granted early tenure and promotion. Jason has ten years of teaching experience in institutions of higher education in Ireland, Finland, Spain, Morocco and the United States. Prior to moving to California in 2007, Jason was employed by Saint Louis University for two years to teach international business at its overseas campus in Madrid, Spain. He also has six years of industry experience at Price Waterhouse Coopers, America Online, Inc. and Sigma-Aldrich Corporation.

Jason likes to describe his personal and educational backgrounds as eclectic. Jason was born and raised in France to an American father and an Iranian mother. He moved to the US in 1991 as a teenager to attend Swarthmore College, where he majored in History. After graduation, he worked for Price Waterhouse Coopers as an IT Consultant for two years before attending graduate school at Washington University in St. Louis. There, he earned an MBA and an MA in International Affairs. After working for both America Online and Sigma-Aldrich, Jason decided that his true calling was teaching. Jason moved to Dublin, Ireland, to attend the PhD program at the Smurfit Graduate School of Business at University College Dublin. While studying in Ireland, Jason met his wife, Sari Silvanto, who hails from Finland. Jason and Sari both earned their Ph.D's in 2007 from University College Dublin and the University of Warwick (Warwick Business School), respectively.

Jason’s research interests are branding and the global mobility of skilled professionals. His articles on these topics have appeared in the Journal of Brand Management, the Journal of Travel & Tourism Marketing, the Marketing Review, the Journal of Global Mobility, Marketing Intelligence & Planning, Place Branding and Public Diplomacy, Career Development International and the European Journal of International Management.

Eric Newman, Ph.D

Eric Newman | Professor, Ph.D

EMAIL: | PHONE: (909) 537-8241 | OFFICE: Palm Desert Campus

BIOGRAPHY: Dr. Eric Newman is a Marketing Professor at the Jack H. Brown College of Business and Public Administration at California State University San Bernardino – Palm Desert Campus.   He received his BS and MBA from the University of Montana and a Ph.D. from Washington State University.  Dr. Newman has worked in a number of industries including travel, hospitality, sports entertainment, real estate, and the technology industry. 

Haakon Brown, Ph.D

Haakon Brown |  Professor, Ph.D

EMAIL: | PHONE: (909) 537-5716 | OFFICE: JB-409

BIOGRAPHY: Dr. Haakon Brown is a Professor of Marketing at California State University, San Bernardino. He came to CSUSB in 2009 after completing his Ph.D. in marketing from the Kellogg School of Management at Northwestern University. His research interests include self-control and consumer behavior, cultural effects on consumption, and the consumption of sport. His dissertation examined how mentally simulating future behaviors affects attitude certainty, demonstrating an additional pathway to attitude certainty that does not rely on previous experience or knowledge.

Haakon’s teaching interests include consumer behavior, marketing principles, sports marketing, and international marketing. He is passionate about teaching and believes that learning should be fun, so he works hard to make his classes entertaining and enjoyable.

Prior to his academic pursuits, Haakon spent a number of years working in consulting, first for CSC Consulting and then subsequently Deloitte Consulting. He scored in the 99th percentile on the GMAT and has been helping students with their preparation for the exam for more than 7 years. He is originally from New England and as such he is an avid New England sports fan (even though that causes some problems here in Southern California), and also enjoys cooking, reading, music, photography, and the piano. In addition to his Ph.D., he also holds an MBA from the MIT Sloan School of Management and a BS in Mechanical Engineering from Columbia University.

Chanho Song, Ph.D

Chanho Song | Associate Professor, Ph.D

EMAIL: | PHONE: (909) 537-5323 | OFFICE: JB-432

BIOGRAPHY: Dr. Chanho Song is an Associate Professor of Marketing at California State University, San Bernardino. He holds a PhD in Marketing from Kent State University and an MBA from the University of California at San Diego. He is originally from Korea where he received an MS in marketing and a BS in business administration. 

Chanho's primary research focuses on incentive programs in marketing areas such as firm strategy, consumer word of mouth and service quality. He is also interested in behavioral experiments. His dissertation examines the effectiveness of referral rewards from the perspective of three parties: the firm, the recommender, and the receiver. He has experience with both laboratory and field experiments as well as secondary data analysis.

Before joining the faculty at California State University, San Bernardino, he taught at Kent State University for five years. He has taught a wide array of courses including Advertising and Promotion Management, International Marketing, and Marketing Applications. Prior to entering academia, he worked as a manager for his family's business and also worked as a consultant regarding employee education and training.

Melika Kordrostami
Melika Kordrostami, Ph.D

 Melika Kordrostami | Associate Professor, Ph.D

EMAIL: | PHONE: (909) 537-5774 | OFFICE: JB-415

BIOGRAPHY: Dr. Melika Kordrostami is an assistant professor in the Marketing department. She has a Ph.D in Marketing from Iowa State University. She also has an MBA and bachelor’s degree in industrial engineering. Before joining Academia, she worked in different multinational companies such as Nestle and Siemens. She has taught executive workshops in the areas such as change management and gender balance etc. 

Dr. Kordrostami has taught Marketing classes at Iowa State University and CSU San Bernardino such as Marketing Principles and Consumer Behavior. Her great passion towards empowering women led her to focus her dissertation on female power portrayals in advertising. Moreover, she is engaged in other research projects concerning consumer behavior, culture and consumption, emotion, and branding. She won the best “Three Minutes Thesis Presentation” at Iowa State University. Her research has been published in high impact marketing journals such as Journal of Marketing Management and Journal of Product and Brand Management.

In her free time, she enjoys working out, reading, movies, and discovering art exhibitions and galleries.

Wendy Paik
Wendy Paik, Ph.D.

 Sung-Hee Wendy Paik | Assistant Professor, Ph.D


Sung-Hee Wendy Paik completed her Ph.D. in marketing from the Lundquist College of Business at the University of Oregon. Her research focuses on consumer behavior such as perception, product aesthetics and design, and consumer inference-making. Domain-wise, she is interested in consumer donation and health-related consumptions. Her research has appeared in Journal of Public Policy & Marketing and Journal of Business Research.

For her doctoral dissertation, she was honored with a University of Oregon Doctoral Dissertation Research Fellowship. In her dissertation, she investigated how visual elements in donation appeal, such as color and victim image resolution, influence consumers’ donation intentions. Before joining CSUSB, she taught marketing research at the University of Oregon as a graduate teaching fellow. Her teaching interests include marketing research, marketing principles, digital marketing, and consumer behavior.

Prior to her Ph.D., she earned her master’s degree and bachelor’s degrees at Yonsei University, South Korea. While pursuing her Master of Science in Business Administration, she participated in various business research projects with well-known private firms in South Korea, including Samsung Electro-Mechanics and Korean Air, as well as the government organization, Korea Consumer Agency.

Sean Kim
Sean Kim, Ph.D.

 Sean Kim | Assistant Professor, Ph.D


Sean Kim, is an Assistant Professor in Hospitality Management in the Marketing Department at California State University, San Bernardino. Prior to his academic pursuits, he spent about 10 years working in diverse areas of international business including nation branding, global advertising campaigns, and integrated resort business development across Asia including Macau, Korea, Japan, and Singapore.

Dr. Kim received his Ph.D. from the Isenberg School of Management at University of Massachusetts Amherst. He also completed his M.B.A at Hitotsubashi University, Japan and M.M.H at the School of Hotel Administration at Cornell University. His research focuses on topics related to managing and enhancing the consumer experience and brand relationships focusing on hospitality and travel contexts. Particular interests include consumer social influences and interactions, service experience design, technology-driven consumer insights, and consumer-brand relationship management. His research has been published in high impact hospitality marketing journals such as Cornell Hospitality Quarterly and International Journal of Contemporary Hospitality Management. Dr. Kim is tremendously passionate about teaching and believe in the power of education. He foresees the reward of helping students achieve their goals and becoming future business and community leaders.


Adeeb Hattar, DBA

Adeeb Hattar | Adjunct Professor, DBA

EMAIL: | PHONE: (909) 537-3648 | OFFICE: JB-418

BIOGRAPHY: Dr. Adeeb Hattar is an Adjunct Professor of Marketing at California State University, San Bernardino (CSUSB). He completed a B.S in Business Administration from CSUSB in 2010, an M.B.A from the University of Redlands in 2012, and a D.B.A from Walden University in 2016. Dr. Hattar’s doctoral dissertation explored strategies that leaders of a successful U.S. bank used to identify efficiency changes occurring during a financial crisis.

Furthermore, Dr. Hattar is president of Hattar Investments, a corporation whose main business is holding and managing assets for investment purposes. He ensures operational excellence for the business to run effectively and cohesively. Dr. Hattar is result driven with an effective record in generating tremendous business solutions.

Additionally, Dr. Hattar has a 9-year banking career with Bank of America distinguished by a commendable performance of accomplishing large-scale goals. He would challenge his staff by implementing problem solving exercises and disruptive innovation. Also, Dr. Hattar encouraged the development of intellectual curiosity in financial services including processing new account transactions and account management.

Dr. Hattar believes in giving back to the community. As an alumnus from CSUSB, his focus is to help students earn a college education. As an entrepreneur and an adjunct professor, Dr. Hattar aims to inspire students on a daily basis. His objective is to share his knowledge and experience to help direct the next generation into their future careers.

Kim Tan, MBA

Kim Tan | Adjunct Professor, MBA

EMAIL: | PHONE: (909) 537-5751 | OFFICE: JB-408

BIOGRAPHY: Kim Tan joined California State University, San Bernardino in 2007 with over 20 years of industry work experience in marketing research and business consultancy. With his professional experience, Kim taught both MBA and undergraduate students at various institutions including Chapman University, University of California Riverside, University of La Verne and University of South Australia. He was also the Vice Dean with the School of Business Management at Nanyang Polytechnic in Singapore where he was heavily involved in institutional research and promotion, academic personnel recruitment and management, as well as work involving institutional networking and strategic partnerships.

Kim is a graduate from Louisiana State University (LSU) in Business Administration with a concentration in marketing. He also earned a MBA with distinction from LSU specializing in strategic management and quantitative business analysis. Upon graduation, he went on to pursue a career in marketing management with Electrolux and Nestle. Prior to joining the education industry, Kim worked as a Senior Marketing Research Consultant for Price Waterhouse helping clients such as Intel, IBM, Coca Cola and Yellow Pages through marketing research and organizational development projects. Kim is currently serving as a Director on the Board of Directors of 2 wholesale enterprises in the marketing and distribution of consumer products to retail organizations. Apart from his work as an instructor and a business adviser, Kim also worked on academic research, contributing scholarly research work for publications especially on areas pertaining to professional selling, sales management and services marketing.

Rami Tameez
Rami Tameez, DBA

Rami Tameez | Adjunct Professor, DBA

EMAIL: | PHONE: (909) 537-3648 | OFFICE: JB-418

BIOGRAPHY: Dr. Rami Tameez is a financial professional who focuses on protecting and preserving the wealth of his clientele. His goal is to assist his clients in creating lasting strategies that protect their hard earned assets and give them the independence and control needed for the future.

As one of the founding leaders of Legacy Financial and Insurance Services, he leads his team to help local clients with retirement and insurance strategies. Rami’s mission is to educate the public on financial topics and techniques that help reduce taxes, create guaranteed income streams and offer protection in the volatile marketplace.

Rami is a graduate of CSUSB with a degree in Management. He also received a Masters Degree in Management from National University, Doctorate in Business Administration at Columbia Southern University, and holds additional financial designation including: Accredited Asset Management Specialist (AAMS) and Accredited Wealth Management Advisor (AWMA) through the College for Financial Planning.

Rami is very active in the community as well. He is on the board of JJ Smiles Foundation, a non-profit organization dedicated to bettering the lives of children.

Now, you'll find Rami teaching as an adjunct professor at CSUSB and La Sierra University. 

Duane Cofield, MBA

Duane Cofield | Adjunct Professor, MBA

EMAIL: | PHONE: (909) 537-3639 | OFFICE: JB-416

BIOGRAPHY: Duane Cofield obtained his undergraduate degree from California State University San Bernardino in Marketing while starting a career in radio sales at Wild96.1FM . His career in radio led him to work for Stevie Wonder’s 102.3 KJLH as a digital marketer and although he enjoyed his job and career there, he was also going to school at night to obtain his Master’s Degree. In 2014 Duane graduated from California State University Long Beach with an MBA and started an online beauty company during his last year of study. Duane recently fulfilled his lifelong dream of teaching at University when he received the opportunity to teach Personal Selling and Social Media at CSULA.

In addition to running a business and teaching, Duane also host a Podcast titled Drug Dealers to Businessmen Podcast: Converting Street Skills into Millions which has been well reviewed and received. In his spare time Duane loves to spend time with family, surf the best beaches and hike the best hikes with his wife Lei Lani.