| Course Number | Course Name | Unit(s) |
|---|---|---|
|
Consumer Behavior |
3 |
|
|
Marketing Research |
3 |
|
|
Marketing Communications |
3 |
|
|
Professional Selling and Sales Management |
3 |
|
|
Strategic Marketing Planning |
3 |
|
| or MKTG 4760 | Strategic Issues in International Business | |
| Three units chosen from the following: | 3 | |
|
Integrated Marketing Communications |
||
|
Retailing and Ecommerce |
||
|
International Marketing |
||
|
Digital Marketing |
||
|
Strategic Issues in International Business (If not taken above) |
||
|
Strategic Marketing Planning (If not taken above) |
||
|
Marketing Data Analytics |
||
|
Sports, Entertainment, and Hospitality Marketing |
||
|
Experiential Marketing |
||
|
Festival and Entertainment Management |
||
|
Seminar in Marketing |
||
|
Independent Study |
||
|
Independent Study |
||
|
Independent Study |
||
|
Internship |
||
| Total Units | 18 |