Course Number | Course Name | Unit(s) |
---|---|---|
Consumer Behavior |
3 |
|
Marketing Research |
3 |
|
Marketing Communications |
3 |
|
Professional Selling and Sales Management |
3 |
|
Strategic Marketing Planning |
3 |
|
or MKTG 4760 | Strategic Issues in International Business | |
Three units chosen from the following: | 3 | |
Integrated Marketing Communications |
||
Retailing and Ecommerce |
||
International Marketing |
||
Digital Marketing |
||
Strategic Issues in International Business (If not taken above) |
||
Strategic Marketing Planning (If not taken above) |
||
Marketing Data Analytics |
||
Sports, Entertainment, and Hospitality Marketing |
||
Experiential Marketing |
||
Festival and Entertainment Management |
||
Seminar in Marketing |
||
Independent Study |
||
Independent Study |
||
Independent Study |
||
Internship |
||
Total Units | 18 |