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Concentration

Marketing Concentration (18 Units)
Course Number Course Name Unit(s)

MKTG 4100

Consumer Behavior

3

MKTG 4160

Marketing Research

3

MKTG 4200

Marketing Communications

3

MKTG 4300

Professional Selling and Sales Management

3

MKTG 4960

Strategic Marketing Planning

3

or MKTG 4760 Strategic Issues in International Business  
Three units chosen from the following:   3

MKTG 4460

Integrated Marketing Communications

 

MKTG 4600

Retailing and Ecommerce

 

MKTG 4700

International Marketing

 

MKTG 4750

Digital Marketing

 

MKTG 4760

Strategic Issues in International Business (If not taken above)

 

MKTG 4960

Strategic Marketing Planning (If not taken above)

 

MKTG 5160

Marketing Data Analytics

 

MKTG 5250

Sports, Entertainment, and Hospitality Marketing

 

MKTG 5600

Experiential Marketing

 

MKTG 5730

Festival and Entertainment Management

 

MKTG 5930

Seminar in Marketing

 

MKTG 5951

Independent Study

 

MKTG 5952

Independent Study

 

MKTG 5953

Independent Study

 

ADMN 5753

Internship

 
Total Units   18