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Bachelor of Arts in Applied Business (Online)

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Program Design

The Bachelor of Arts in Applied Business is a fully online, self-supporting degree program offered through the College of Extended and Global Education at California State University, San Bernardino (CSUSB).

Designed to expand access to higher education in the Inland Empire, the program provides new opportunities for prospective students seeking a bachelor’s degree in applied business. Its core objectives focus on increasing reach and effectiveness by:

  • Elevating student success through streamlined pathways
  • Removing prerequisite bottlenecks that delay progress
  • Enhancing the overall student learning experience
  • Boosting enrollment and graduation rates
  • Serving an underserved population of working adult learners

This innovative program reflects CSUSB’s commitment to supporting student achievement and meeting the evolving educational needs of the region.

What Does the BA in Applied Business Offer at CSUSB?

  • No lower-division prerequisites or business background required
  • 100% asynchronous online format
  • Accepts up to 70 transfer units; complete remaining 54-60 at CSUSB
  • Finish in as little as 20 months
  • Courses emphasize practical business skills in management, marketing, logistics, finance, and entrepreneurship
  • Developed in collaboration with the Jack H. Brown College of Business and Public Administration.
  • Designed to serve working adults and transfer students in the Inland Empire

Skills Acquired

A BA in Applied Business equips you with valuable skills employers seek, including:

  • Analytical and Problem-Solving Skills: You learn to analyze data, identify challenges, and develop effective solutions.
  • Communication Skills: Developing strong written and oral communication skills is essential for effective collaboration and leadership.
  • Financial Literacy: You gain knowledge of financial management, budgeting, and financial analysis.
  • Leadership and Management Skills: You develop the skills to lead teams, implement strategy, and manage resources.
  • Technical Skills: You'll become familiar with relevant software, data analysis techniques, and technology trends. 

Career Opportunities

  • Management & Leadership Roles: This degree provides a strong foundation in management principles and prepares you for leadership positions. You could work in various management roles within companies, non-profit organizations, or government agencies.
  • Specialized Business Areas: A BA in Applied Business allows you to focus on specific areas of interest, such as:
    • Human Resources: Roles like HR Manager, Talent Acquisition Specialist, or Training and Development Manager.
    • Accounting and Finance: Positions such as Accountant, Financial Analyst, or Business Development Manager.
    • Marketing and Advertising: Careers in marketing management, digital marketing, or market research analysis.
    • Operations Management: Opportunities as Operations Manager or Supply Chain Analyst.
  • Entrepreneurship: If you have an entrepreneurial spirit, this degree can provide the knowledge and skills needed to start and manage your own business.
  • Other Opportunities: You could also pursue roles like Business Analyst, Project Manager, or Business Consultant.

In-Demand Jobs in CA

  • Technology Sector: California's tech industry is booming and offers many opportunities for business graduates. Roles like product management, business analysis, or tech sales are in demand.
  • Healthcare Management: The healthcare industry is a significant employer of business graduates, particularly in administrative and operational roles.
  • Finance and Banking: This sector remains a strong area for business graduates, with jobs in personal banking, wealth management, and corporate finance.
  • Other Industries: Applied Business graduates are also sought after in industries like retail, consulting, manufacturing, logistics, marketing, advertising, hospitality, and tourism.