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BA in Applied Business — Course Descriptions

PLEASE NOTE: APPLICATIONS FOR THE BA in APPLIED BUSINESS OPEN AUGUST 1, 2025

Degree Requirements (45 Units)

This degree completion program features a curated set of upper-division courses designed to equip students with core business skills across disciplines such as finance, marketing, communication, entrepreneurship, information systems, and supply chain management. The program emphasizes practical, applied learning outcomes.

Core Requirements (All 3 units each):

  • ACCT 3110 – Financial Accounting and Reporting
  • ACCT 3120 – Managerial Accounting Analysis
  • ENTR 3000 – Entrepreneurship and Innovation
  • FIN 3003 – Corporate Finance
  • IST 3000 – Technology for Business Management
  • IST 3100 – Data Visualization and Analytics
  • MGMT 3030 – Managing and Leading Organizations
  • MGMT 3370 – Business Ethics and Sustainability
  • MGMT 3470 – Fundamentals of Business Law
  • MGMT 3500 – Applied Communication
  • MGMT 4590 – Teams in Organizations
  • MKTG 3050 – Marketing Principles
  • MKTG 4800 – Sales and Negotiations
  • MKTG 5400 – Digital Marketing
  • SCM 4000 – Strategic Supply Chain and Logistics Management

Total Units: 45

Additional Requirements: 120 units are required for completion of the degree. CSU Upper Division General Education Courses are required: PHIL 3010, PA 3150, and SSCI 3250.

These courses are mapped to key program learning outcomes (PLOs) including fundamental business knowledge, communication skills, ethical reasoning, and IT-enabled problem solving.