Coyote Advertising and CSUSB students take home 41 ‘ADDYs’ for advertising creativity

Cal State San Bernardino’s Coyote Advertising and design students took home 41 awards from the American Advertising Federation Inland Empire Chapter’s recent gala honoring the top advertising created in the region in 2016.

The AAF Inland Empire Chapter’s American Advertising Awards gala took place March 17 at the Mission Inn Hotel and Spa in Riverside, and honored professional and student work in San Bernardino and Riverside counties.

Coyote Advertising’s first foray in the professional category earned it 10 silver and bronze awards, while CSUSB earned 31 gold, silver and bronze awards, second only to the Art Institute of California’s 34, in the student category.

“Winning 10 professional ADDY awards is a testament to the quality of work that students in the Coyote Advertising program are producing,” said Jacob Poore, manager of the Coyote Advertising program, which is housed in CSUSB’s College of Arts and Letters. “Even though Coyote Advertising is a 100-percent, student-powered team, our creative work is being acknowledged alongside the greatest professional Inland Empire ad agencies.”

“Year after year I am blown away with the work that is being produced by our students,” said Andrew Oakes, CSUSB assistant professor of graphic design. “This year was our best show ever with both the number of awards won, as well the number of Gold ADDYs taken home. I was very happy, and it is a testament to the hard work of our department preparing these students to perform so well in so many different categories.  I am extremely proud of our winners and the work that they created to receive such high honors.”

Here is the list of awards for CSUSB:

Coyote Advertising staff at the AAF Inland Empire awards dinner. Photo: Coyote Advertising

Professional Awards, Coyote Advertising

Award: SilverCategory: PosterEntry Name: 6-Year-Old PosterClient Name: CSUSB College of EducationCredits: Bryan Figueroa, graphic design; Robert Whitehead, photography

Award: BronzeCategory: PosterEntry Name: TEACH Grant PosterClient Name: CSUSB College of EducationCredits: Bryan Figueroa, graphic design

Award: BronzeCategory: PosterEntry Name: The DEN Food Pantry PosterClient Name: The CSUSB DEN Food Pantry Credits: Torilynn Qualls, graphic design

Award: BronzeCategory: PosterEntry Name: AlumniComm PosterClient Name: CSUSB Department of Communication StudiesCredits: Brian Bañuelos, graphic design

Award: BronzeCategory: Logo DesignEntry Name: AAF Western Region Conference LogoClient Name: AAF Western RegionCredits: Bryan Figueroa, graphic design

Award: SilverCategory: Logo DesignEntry Name: Forensics Team LogoClient Name: CSUSB Debate TeamCredits: Brian Bañuelos, graphic design

Award: BronzeCategory: BrochureEntry Name: Employee Development Day ProgramClient Name: CSUSB Human Resources DepartmentCredits: Bryan Figueroa, graphic design; Brian Bañuelos, graphic design; Julio Oruña, graphic design; Torilynn Qualls, graphic design.

Award: BronzeCategory: Integrated Advertising Campaign - Local – ConsumerEntry Name: Avila CampaignClient Name: CSUSB College of Arts and LettersCredits: Bryan Figueroa, graphic design

Award: BronzeCategory: IllustrationEntry Name: LTR Identity IllustrationClient Name: CSUSB Department of PsychologyCredits: Julio Oruña, illustration; Torilynn Qualls, graphic design

Award: BronzeCategory: Logo DesignEntry Name: Let's Talk Relationships LogoClient Name: CSUSB Department of PsychologyCredits: Torilynn Qualls, graphic design

Student Awards, Cal State San Bernardino

Award: GoldName: David M HerreraCategory: PackagingEntry Name: Rebrand - Johnny Rails Pumpkin AleCredits: David M. Herrera, Johnny Rails Pumpkin Ale - ReBrand Concept

Award: SilverName: Jake Flynn MoodyCategory: IllustrationEntry Name: GDCCredits: Jake Flynn Moody, Game Development Club

Award: GoldName: Simon OlivaresCategory: Integrated CampaignEntry Name: Street GameCredits: Simon Olivares, Artist/Designer

Award: BronzeName: Aracely MuñozCategory: Television CommercialEntry Name: Self-Promotion

Award: SilverName: Aldrin MadlambayanCategory: IllustrationEntry Name: Quinn

Award: SilverName: Jake Flynn MoodyCategory: Poster CampaignEntry Name: Sanctuary PosterCredits: Jake Flynn Moody, Sanctuary

Award: BronzeName: Aaron J. SmithCategory: PackagingEntry Name: Bradford Tonic RedesignCredits: Aaron Smith, Bradford Tonic Redesign

Award: SilverName: Amber EasleyCategory: Integrated Brand Identity CampaignEntry Name: Sarellephotography Brand BookCredits: Amber Easley

Award: SilverName: Maritza ValdezCategory: Integrated Brand Identity CampaignEntry Name: Brandy Melville BrandbookCredits: Maritza Valdez

Award: SilverName: Aaron J. SmithCategory: Integrated CampaignEntry Name: PDC's 30th Anniversary: CollateralCredits: Aaron Smith, PDC's 30th Anniversary Bash

Award: SilverName: Jake Flynn MoodyCategory: Integrated CampaignEntry Name: Sanctuary CampaignCredits: Jake Flynn Moody, Sanctuary

Award: SilverName: Jonathan RamirezCategory: Integrated CampaignEntry Name: Sanctuary CampaignCredits: Jonathan Ramirez, Sanctuary Project

Award: BronzeName: Angelica M LopezCategory: IllustrationEntry Name: BLU

Award: BronzeName: Nicholas AcevesCategory: Editorial Spread or FeatureEntry Name: Among GiantsCredits: Nicholas Aceves, Among Giants

Award: BronzeName: Andrew SmithCategory: PackagingEntry Name: Fruit of the Loom Perfect PairsCredits: Andrew Smith, Student

Award: BronzeName: Andres RojasCategory: Logo DesignEntry Name: Logo for Mars Laboratories Extracts

Award: SilverName: Andrew SmithCategory: PackagingEntry Name: Sea Dog Brewing Co. Package DesignCredits: Andrew Smith, Sea Dog Brewing Co. Package Design

Award: BronzeName: Brian BañuelosCategory: Integrated CampaignEntry Name: Future Now Campaign

Award: BronzeName: Samantha RodriguezCategory: PosterEntry Name: Orange ZestCredits: Samantha Rodriguez, Orange Zest

Award: SilverName: Jake Flynn MoodyCategory: PosterEntry Name: Game Development ClubCredits: Jake Flynn Moody, Game Development Club

Award: Gold, Special Judges AwardName: Annery SanchezCategory: Integrated CampaignEntry Name: Kat Von D Promotional MaterialsCredits: Annery Sanchez, Kat Von D Promotional Materials

Award: BronzeName: Spencer Corona BaisdenCategory: Integrated Brand Identity CampaignEntry Name: Gator Gulp Brewing Co. Brand Book

Award: SilverName: Aaron J. SmithCategory: PosterEntry Name: PDC's 30th Anniversary: PosterCredits: Aaron Smith, PDC's 30th Anniversary Bash: Poster

Award: BronzeName: Tania PachecoCategory: PackagingEntry Name: Santa CruzCredits: Tania Pacheco, Santa Cruz

Award: BronzeName: Tori ChurchCategory: Integrated CampaignEntry Name: Miltree Sanctuary ProjectCredits: Tori Church, Miltree Sanctuary Project

Award: GoldName: Christopher CampbellCategory: Book DesignEntry Name: HelveticaCredits: Christopher Campbell, Helvetica The Worlds Most Popular Typeface

Award: BronzeName: Samantha RodriguezCategory: Integrated Brand Identity CampaignEntry Name: VIVOFIT BRAND BOOKCredits: Samantha Rodriguez, VIVOFIT BRANDBOOK

Award: BronzeName: Tori Jeanette ChurchCategory: IllustrationEntry Name: Magenta FawnCredits: Tori Church, Magenta Fawn

Award: SilverName: Aracely MuñozCategory: Television CommercialEntry Name: Ticketmaster Commercial

Award: BronzeName: Casey L. GrayCategory: PackagingEntry Name: Atlantic Brewing Co.Credits: Casey Gray, Atlantic Brewing Co.

Award: BronzeName: Brian BañuelosCategory: CoverEntry Name: Future Now Lookbook Cover

Award: BronzeName: Luke DoumaCategory: IllustrationEntry Name: Goin Fast