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Sidney Robinson

Sidney Robinson



Communication & Media


Sid Robinson returned to Cal State San Bernardino as an adjunct faculty member in the communications department in fall 2023 after serving as the university's associate vice president for public affairs (now known as strategic communications) from 2002-2014. He also was a lecturer at CSUSB from 2016-2018. He also currently teaches at Cal Poly Pomona and previously taught at Citrus College. He serves as a strategic communications consultant for the California State University.

Owner of his own Upland-based strategic communications firm Robinson and Associates, LLC, Robinson has enjoyed a successful and diverse career as a strategic communicator and public relations professional spanning more than 35 years, launching his own firm after a long and effective tenure as associate vice president for Public Affairs at California State University, San Bernardino.

Previously, Robinson worked in public relations positions at Fairplex in Pomona, Magnet Communications, the Los Angeles Dodgers and at Hollywood Park. He is APR-accredited by the Public Relations Society of America.

Robinson also was a columnist for several local media outlets and authored his own blog, "Sips, Suds and Spirits."

He has won countless awards for his public relations programs, including Best of Show awards from the Los Angeles-based Professional Communicators of Southern California, Public Relations Society of America California Inland Empire Chapter and the Press Club of Southern California.

A resident of Upland since 1986, Robinson served on the Upland City Council from 2016-2018. Prior to joining the City Council, Robinson served on the Upland Planning Commission.

Throughout his life, Robinson has been an active member and influential leader in his community. He currently serves as chair of the board for Inland Valley Recovery Services, an Upland-based drug and alcohol recovery and counseling service. He also serves on the board of directors of the Upland Veterans Monument Project Committee and the Upland Community Foundation. He previously chaired the Upland-Fairplex Community Committee and served on the boards of the West End Consolidated Water Company and the Upland Chamber of Commerce. He was a member of the Upland National Little League board of directors for a decade, also coaching youth baseball teams for nearly 15 years.

A native of Claremont, Robinson also served as president of the Claremont Dugout Club and on the board of directors of the Southern California Winter Ball Association. He also was president and a longtime board member of the Public Relations Society of America's California Inland Empire Chapter. He also was the chapter's national assembly delegate and a member of the PRSA Western District board of directors. Robinson also held the presidential role of the Press Club of Southern California.


Robinson earned a Bachelor of Science Degree in Communications from Cal Poly Pomona and a Master of Arts in Public Relations from the University of Southern California, where he was named the School of Journalism’s (now Annenberg School for Communication and Journalism) Graduate Student of the Year by the Trojan Fourth Estate.



  • Writing for Public Relations


  • Writing for Public Relations
  • Public Relations Theory and Principles

Cal Poly Pomona:

  • Public Relations Writing
  • Event Planning
  • Public Relations Principles
  • Public Relations Case Studies

Citrus College:

  • Reporting and News Writing