Main Content Region

Haakon Brown

Haakon Brown

Professor, Department Chair


Office Phone(909) 537-5716
Office LocationJB-409
Department Chair
Office Phone(909) 537-5753
Office LocationJB-458


Haakon Brown is a Professor of Marketing and the Chair of the Marketing Department in the Jack H. Brown College of Business and Public Administration at California State University, San Bernardino. He came to CSUSB in 2009 after completing his Ph.D. in marketing from the Kellogg School of Management at Northwestern University. His research interests include self-control and consumer behavior, cultural effects on consumption, and the consumption of sport. His dissertation examined how mentally simulating future behaviors affects attitude certainty, demonstrating an additional pathway to attitude certainty that does not rely on previous experience or knowledge.

Haakon’s teaching interests include consumer behavior, marketing principles, sports marketing, and international marketing. He is passionate about teaching and believes that learning should be fun, so he works hard to make his classes entertaining and enjoyable.

Prior to his academic pursuits, Haakon spent a number of years working in consulting, first for CSC Consulting and then subsequently Deloitte Consulting. He scored in the 99th percentile on the GMAT and has been helping students with their preparation for the exam for more than 15 years. He is originally from New England and as such he is an avid New England sports fan (even though that causes some problems here in Southern California), and also enjoys cooking, reading, music, photography, and the piano. In addition to his Ph.D., he also holds an MBA from the MIT Sloan School of Management and a BS in Mechanical Engineering from Columbia University.


Ph.D., Marketing, Northwestern University (2009)

MBA, MIT Sloan School of Management (2001)

B.S., Mechanical Engineering, Columbia University (1995)


Marketing Principles (MKTG 3050)

Consumer Behavior (MKTG 4100)

Research Methods (MKTG 3160)

Sports and Entertainment Marketing (MKTG 5250)

Advanced Entertainment Marketing - Planning and Strategy (MKTG 5550)

Advanced Sports Marketing - Planning and Strategy (MKTG 5500)

Organizational and Buyer Behavior (MKTG 6100)

Research and Teaching Interests

Self-control and consumer behavior

Attitude confidence and behavior

Cultural effects on consumption

The consumption of sport