Students from the Palm Desert Campus, home of the Paws Radio station, will collaborate with the Boys & Girls Club to create content, from broadcasts to brochures, videos and promotional materials, to improve the outreach and impact of the nonprofit organization in a positive way.
Anthony Silard (public administration) wrote in his blog about using rejection as a stepping stone to developing healthy relationships, Brian Levin (criminal justice) was quoted about the extremist group Oath Keepers, and Jessica Nerren (public relations) was interviewed about neurodiversity in PR.
The Coachella Valley Youth PR Collaborative is a program in which public relations majors at the Palm Desert Campus will serve as a marketing and PR firm for the club chapter.
PDC students in the PR Campaigns course are partnering with Coachella Valley nonprofits to help struggling organizations share the innovative ways they are trying to help their communities.
CSUSB communication studies faculty member Larry Hygh Jr. developed the speaker series, which includes journalists, CEOs, nonprofit leaders, government officials, a lobbyist, and a fire chief.
Giddeon Massie, who was accompanied by the Youth Cycling Association in a joint effort to open doors for future cyclists, discussed the importance of sports and fitness as well as opportunities in cycling.