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marketing

Golf tournament flyer
April 28, 2026

CSUSB marketing students will host the golf tournament on Friday, May 1, at Dos Lagos Golf Course, applying classroom concepts to plan and execute a large-scale community event. Proceeds will support student scholarships while giving participants the opportunity to engage with and invest in hands-on student learning.

CSUSB Palm Desert Campus hospitality management students in Italy
April 16, 2026

“Studying in Switzerland and Italy showed me the level of investment it takes to make an impact on someone, whether through food or guest interactions,” said hospitality management student Allen Pahl. “There was a moment of culture shock, seeing how differently people approach hospitality in Europe — the way they greet guests, the attention to detail and how valued I felt as a customer. It made everything we’ve studied in class come to life.” 

Robert Grey
April 14, 2026

After building a global career at the intersection of innovation and sustainability, Robert Grey returns to where his journey began. This week, he returns to his alma mater and joins other respected leaders in a variety of fields, including sustainability, technology, cybersecurity, artificial intelligence and more, at the Defining the Future Conference, offering a glimpse into what lies ahead.

William M. Stevenson
May 5, 2026

Cal State San Bernardino will award an Honorary Doctor of Humane Letters to alumnus William M. Stevenson during its Spring Commencement ceremonies on May 15-16. A longtime banking professional, educator and supporter of the university, Stevenson is being recognized for his decades of service to the business community and his lasting contributions to CSUSB and the region.

CSUSB Palm Desert Campus faculty, staff and students attend the 2025 Champions of Hospitality Awards Gala.
February 3, 2026

The Greater Palm Springs Tourism Foundation has awarded CSUSB Palm Desert Campus students more than $100,000 in scholarships over the past five years.

PDC Student ShowCASE
November 21, 2025

Sixty-seven students from diverse disciplines presented 26 project presentations showcasing their creative activities, scholarly works and research.

Students and faculty at the Monte Carlo masquerade ball
November 4, 2025

“An Evening in Monte Carlo” brought together community leaders, industry partners, university administrators, alumni and supporters for an evening of celebration, connection and purpose.

Art sculpture, Faculty in the News
September 12, 2025

Johanna Smith (theatre arts), Ahlam Muhtaseb (communication and media), Brian Levin (criminal justice, emeritus) and Mahmood Nikbakhtzadeh (health science and human ecology) were mentioned in recent articles, James Fenelon (sociology) published a book review, and Michelle Russen (hospitality management/marketing), and Rachel Kanter (a graduate student in psychology) with Christina Hassija (professor of psychology and dean of the College of Social and Behavioral Science) published their research.

Graphic illustrating AI and related items on a projected computer monitor
July 23, 2025

Their initiatives are among 63 faculty-led projects selected for their potential to enable transformative teaching methods, foster groundbreaking research and address key concerns about AI adoption within the academic environment.