The University Enterprises Corporation Board of Directors has unanimously agreed to accept a proposal from Pepsico to be the primary beverage provider to CSUSB, starting July 1, 2017.
Negotiations on a new pouring rights contract began early in the 2016-17 academic year through a selection committee of faculty, staff, and student leaders representing a wide range of campus stakeholder groups. The recommendations of the selection committee were presented to the UEC Board of Directors, who took final action.
Starting on July 1 and continuing for 4-6 weeks, all vending machines, fountains, and beverage coolers on both the San Bernardino and Palm Desert campuses will convert to Pepsi products, which includes their exclusive relationships with Starbucks, Gatorade, Aquafina, Tropicana, Lipton and many others.
The agreement between CSUSB and Pepsi will be for 10 years. The switch was adopted by the UEC Board of Directors after considering many factors, including increased revenue streams to the UEC and campus programs, focus on CSUSB student engagement, agreements for joint promotion with CSUSB throughout San Bernardino and Riverside counties, student internship opportunities and positioning for current and future market trends.
Coca-Cola products will remain available at the Coyote Bookstore on the San Bernardino campus, as our campus bookstore provider, Follett, has an exclusive agreement with Coco-Cola for their beverage sales.
The University Enterprises Corporation wishes to thank all of the student, faculty, and campus representatives that participated in this process for their support, time and commitment.
John Griffin Executive Director University Enterprises Corporation