SPECIAL EVENT: Pre-Suasion: A Revolutionary Way to Influence & Persuade

Pre-Suasion: A Revolutionary Way to Influence and Persuade
A Special Online Event Featuring Globally Renowned Psychologist Dr. Robert Cialdini, “The Godfather of Influence”

PRESENTED BY: The Pfau Library in collaboration with the Management & Psychology departments, and the Staff Development Center

Dr. Robert Cialdini, Regents’ Professor of Psychology and Marketing at Arizona State University, has spent his entire career conducting scientific research on what leads people to say “Yes” to requests.  The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as a respected scientist and engaging storyteller. His books, including Influence and Pre-Suasion, have sold more than 7-million copies in 44 different languages. He is known globally as the foundational expert in the science of influence and how to apply it ethically in business.  His Seven Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing their influence.

The program is free and open to the public.
Ten (10) copies of Pre-Suasion will be given away to student participants.

For questions or more information, contact Robie Madrigal, Pfau Library, at rmadriga@csusb.edu or Lisa Pena, Department of Management, at Lisa.Pena@csusb.edu.