Coyote Advertising Enters AAF:IE American Advertising Awards 2026
This year, like many years before, Coyote Advertising has entered the Inland Empire’s American Advertising Awards hosted by the American Advertising Federation. The American Advertising Federation hosts these awards for chapters across the country and Coyote Advertising is once again lucky enough to join in this competition again this year.
The American Advertising Federation (AAF) is a nonprofit that includes 35,000 professionals and 4,000 students within its 140+ chapters, with connections to companies like Google, LinkedIn, Meta, Indeed, AT&T, TikTok, Amazon Ads, and 60+ more. Their goal is to help all who are in the advertising industry, allowing all members to network and advance their careers. They wish to fertilize the advertising industry through all the chapters throughout the country, creating a community not only with the wider United States but also for local communities within advertising. As a well established member, Coyote Advertising is still very proud to be a part of the Inland Empire (IE) chapter.
Connecting at a local level, the IE chapter aligns to boost up creativity and academic leaders within the advertising community. The IE chapter has known corporate members such as Spectrum Reach, Ontario International Airport, the YMCA, and a variety of others. This chapter includes professionals from San Bernardino, Riverside, and some of Los Angeles county. Coyote Advertising’s role as academics within this chapter is to connect students to working professionals within this local area. CSUSB has created wonderful graphics and advertisements throughout the years, and through the IE chapter we have been shown to a much larger audience than just those on campus. Academic leaders and students alike are able to show off their professional work, possibly earning recognition all across the country.
The IE American Advertising Awards goal is to recognize and award creativity in the art of advertising within the IE community. The awards that are won at this local level chapter allows for winners to compete at the higher district level. This district level allows students to compete against an even wider array of competitors. Then if they win those as well, students will compete at the national level – the ADDYs. This national level recognition is a great boon to all those who wish to advance their careers in advertising. Additionally, every entry supports not only the AAF but also our local IE chapter in public service, internships, and education.
Ever since Coyote Advertising’s founding in 2010, Coyote Advertising entered these awards and have won over 50 gold, silver, and bronze awards for a variety of competitions throughout the last 15 years. The first ADDY won in 2011 is on display in the Pfau Library basement in room PL032. The piece that won was titled “46BTV.” Coyote Advertising has over 30 awards currently on display, from 2011 onward. Another notable award includes 2018’s gold award in Integrated Media Public Service Campaign, for an event titled “1984 - A Three Part Event.” Additionally, in 2018 Coyote Advertising won bronze for the library’s OneSearch logo – the one we still use today! And, within the last year’s award ceremony, Coyote Advertising won gold once again for Direct Marketing, for last year’s flyer, titled “Coyote Radio and Ad Car Wash Flyer.”
With all works from last year being submitted, I have no doubt that Coyote Advertising will have another wonderful award ceremony during this 2026 award season.
Written by Ryan Sullivan
English Department Intern
Coyote Radio and Advertising Spring 2026
Photo Credit: Jacob Macias
