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Social Media Manager

Social media managers oversee social media sites for companies and organizations.  They ensure that sites have engaging written and visual content to enhance the group’s profile.  They are also responsible for tracking and analyzing user traffic on the sites.

Skills and Responsibilities

  • Create high quality content for different social media platforms
  • Have excellent writing skills
  • Be adept in photography, videography, and editing
  • Have an eye for design
  • Stay up on timing for social media posts
  • Manage budgets for social media campaigns
  • Use analytic tools to track and measure user engagement

Where They Work

Social media managers often work for large companies, small businesses, and organizations.  They may also freelance. Companies and organizations that have recently posted jobs for social media managers in California include Torrid, Vixlet, Stanford University, and WHAM Network.

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