Search Engine Optimization (SEO) is the process of getting a website toward the top of an internet search results list. A coffee shop’s website, for example, is well ‘optimized’ if it consistently comes up first on a search for coffee shop, best café, good hangouts, or other keywords. SEO is an important aspect of web marketing because the higher the search ranking of a website, the more likely it is to attract users.
SEO managers oversee the optimization process, which includes selecting keywords to include in the website, updating the site content, and tracking what content garners the most user traffic.
Skills and Responsibilities
- Improve a website’s search ranking through strategic linguistic and content choices
- Use metrics to identify website material that attracts users
- Have keen sensitivity to language
- Collaborate well with others
Where They Work
SEO managers may work for large companies or small businesses, or they may freelance. Some major companies who have hired SEO managers include: Zillow, Best Buy, and Amazon. Companies that have recently posted jobs for SEO managers in California include Tesla, PGA Tour, and Khan Academy.