10 Steps, 30 Factors
Businesses will learn about a systematic 10-step, 30-factor method for market review, evaluation, opportunity formulation and risk management in the context of alternative emerging markets. Participants are required to meet with students and answer questions in regards to research. Students will be interested in knowing about the basic SWOT analysis – review of the strengths and weaknesses of your firm, current assessment of the most appropriate market and opportunities and threats in that market, along with current views on entering a market based on past experience or ongoing efforts.
Students may choose a different market based on their research and identify alternative opportunities and threats, and alternative path for market entry. The value of their research is precisely this different perspective they bring to the table. As students, they are learning how to “see” global opportunities differently, so that they can help businesses create new value by looking at the world in an alternative way, generating alternative questions and discovering alternative answers.
Step 1. Review of the technologies, market networks (employees, suppliers, customers), and value eco-system for similar businesses in the target country
Step 2. Review of the factors contributing to the differentiation, cost-effectiveness, and blue ocean opportunities for the similar businesses in the target country
Step 3. Review of the knowledge clusters, resource clusters, and global value chain linkages for similar businesses in the target country
Step 4. Evaluation of alternative network forming opportunities – partners with alternative value chain capabilities, partners with complementary organizational capabilities, and partners with downstream market capabilities
Step 5. Evaluation of the needs for company’s capability development – cost-effectiveness of the company’s technology, organization, and governance system in the target country
Step 6. Evaluation of the potential threats from local vendors, customers, and new entrants.
Step 7. Recommendations for designing a global value chain base in the target country, for local value addition, and for differentiation of the American vs. local value bases
Step 8. Recommendations for adaptation, aggregation, and absorption of business model in the target country
Step 9. Recommendations for custom shop, network exchange and product stream modes of growth in the target country
Tactical Risk management
Step 10. Contingency scenarios for managing competitive market risks, industry network risks, and country institutional risks in the target country