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Goal 3 – Resource Sustainability and Expansion

Steward resources for sustainability, and acquire new sources of funding.

Objective 1:

Secure at least two nationally-recognized public and/or private partnerships to facilitate growth and innovation.


  1. University stakeholders will engage in a collaborative process to identify key priorities and areas of expertise that are well-positioned to attract interest and support from public-private partners.
  2. Prospective partner entities will be identified, cultivated and solicited, utilizing existing and new relationships with campus leaders, to secure funding, recognition, and other tangible resources.

Objective 2:

Develop infrastructure; revise, update, and create new processes by fall 2017 to enable the university to launch and increase innovative entrepreneurial activities.


  1. Cultivate a culture of entrepreneurship and innovation as a source of talent for innovation and as an incubator of business and social enterprises.
  2. Develop collaboration between academic leadership, faculty, and administration to ensure an innovative, scalable approach to the development and delivery of entrepreneurial activities across the entire university.
  3. Develop policy reviews/updates and develop pathway/process to expand existing entrepreneurial activities and launch new initiatives to enhance contributions to CSUSB.

Objective 3:

Increase non-resident revenue by 5% annually, and increase the fiveyear philanthropic productivity average by 12% at the end of 2020.


  1. Continue current campus effort of increasing non-resident enrollment by 5% annually through 2020.
  2. Lead a “visioning” process with internal and external stakeholders to identify fundable concepts based on the university’s priorities, areas of strength, and strategic plan. (contributes to SPAC goal #5)
  3. Secure an academic and/or programmatic university champion for each funding priority, who is responsible for collaborating with University Advancement to pursue funding opportunities. (contributes to SPAC goal #1 and 2)

Objective 4:

Plan and implement a process by which existing resources (space, budget, staffing) are re-allocated efficiently, increase off-campus space utilization to 5% by 2020, and increase process efficiency by completing process mapping of 25 major and impactful functions across the university.


  1. Initiate a feasibility study with internal and external constituencies to evaluate current usage of space on and off campus. (contributes to SPAC goal #4)
  2. By the end of 2017, complete and implement a campus process efficiency assessment to evaluate current campus inefficiencies and to execute process improvements.

Objective 5:

Increase the number of proposal submissions of contracts, grants, and philanthropic sectors by at least 5% annually with a targeted increase of 25% by 2020. Increase new award funding to at least $25M/year by 2020.


  1. Develop and implement a process to provide increased grant writing support and program management to effectively propose and streamline management of grants, contracts, and extramural funding opportunities. (contributes to SPAC goal #2)