Ying Cheng
Contact
Office Hours
Bio
My research areas focus on persuasion and message features in the context of health communication, advertising, and crowdfunding. My recent work has investigated the persuasion outcome of nostalgic messages. Additionally, she is also interested in the interplay between technologies and health, including the process through which technologies can impact and promote people’s health behaviors and well-being.
I am also one of the co-founders of the Speaking Center at the Jack H. Brown College of Business and Public Administration (along with Dr. Maggie Boyraz, Dr. Julie Taylor, & Professor Matthew Habich). The Speaking Center is dedicated to improving and refining students' public speaking skills including brainstorming ideas, organizing speech outlines, and polishing delivery skills. To make an appointment, please visit our reservation system.
Education
Ph.D. Department of Communication, Michigan State University
M.A. Department of Communication, Michigan State University
Courses/Teaching
MGMT 350/3500 - Administrative Communications/Applied Communication
ADMN 602/6020 - Advanced Managerial Communications
Research and Teaching Interests
Recent Publications
Liu, R. W., Cheng, Y., & Fanari, A. (2024). Testing the theory of normative social behavior in Italy and the USA during COVID-19. International Journal of Intercultural Relations, 103, 102068. https://doi.org/10.1016/j.ijintrel.2024.102068
Cheng, Y., Boyraz, M., Taylor, J. L., & Gilbert, R. (2023). Investigating college students' and instructors' perspectives on adopting technologies for public speaking skills development in a Hispanic Serving University. International Journal of Education and Development using Information and Communication Technology, 19(1), 80-101.
Cheng, Y., & Jang, Y. (2023). Crowdfunding technology projects: investigating the moderating effect of product type on campaign success. Technology Analysis & Strategic Management, 1-15. https://doi.org/10.1080/09537325.2023.2259006
Liu, R. W., Cheng, Y., Barbati, J. L., Rains, S. A., Crane, T. E., & Ernst, K. C. (2023). The Effectiveness of Social Norm Appeals on Promoting COVID-19 Prevention Behaviors: A Multistudy Examination. Health Communication, 1-9. https://doi-org/10.1080/10410236.2023.2284493
Liu, R. W., Cheng, Y., & Foerster, T. A. (2023). Modeling the relationship between perceived descriptive norms and willingness to practice COVID-19 preventative behaviors: A test of the mediation and moderation mechanisms in the theory of normative social behavior. Health Communication, 1-13. https://doi.org/10.1080/10410236.2023.2165257
Cheng, Y., & Yan, X. (2022). Effects of nostalgic messages on ad persuasiveness: A meta-analysis. International Journal of Advertising, Advance online publication. https://doi.org/10.1080/02650487.2022.2064593
Liu. R., Cheng, Y., Boster, F. J., & Townson, C. (2022). The suasory force of sticky messages: A replication and extension. Western Journal of Communication, 86(3), 297-320. https://doi.org/10.1080/10570314.2022.2057579
Cheng, Y., Liu, R. W., & Foerster, T. A. (2021). Predicting intentions to practice COVID-19 preventative behaviors in the United States: A test of the risk perception attitude framework and the theory of normative social behavior. Journal of Health Psychology, Advance online publication. doi:10.1177/13591053211057382
Cheng, Y., & Meng, J. (2021). The relationship between smartphone use functions and mental health outcomes among people with depression. Human Behavior and Emerging Technologies, 3, 441-453. doi:10.1002/hbe2.258
Cheng, Y., Meng, J., & Liu, S. (2018). Personal network structure and perceived social support in the context of intercultural adjustment. Communication Quarterly, 66, 576-594. doi:10.1080/01463373.2018.1515782
See my Google Scholar for a list of my published research projects.
Awards
B. Aubrey Fisher Outstanding Journal Article Award, Western States Communication Association (2024)
First Place Faculty Paper Award in the Media Management, Economics & Entrepreneurship Division, Association for Education in Journalism and Mass Communication (2020)
Top Four Paper in the Information Systems Division, International Communication Association (2020)