Chanho Song
Associate Professor
Contact
Associate Professor
Marketing
Education
Ph.D. in Marketing from Kent State University
MBA from the University of California at San Diego
Courses/Teaching
Marketing Principles (MKTG 3050)
Marketing Communications (MKTG 4200)
Integrated Marketing Communications (MKTG 4460)
Marketing Management (MKTG 6050)
Research and Teaching Interests
Incentive programs
Word of mouth
Service quality and Service failure
Referral reward programs
A full list of publications can be found on this Google Scholar page.