"Marketing 101: Fundamentals for the Non-Marketing Professional in Higher Ed"

This session is being offered as part of the Staff Development Center's Cross-Campus Collaboration (CCC) with Systemwide Learning & Development. For questions, assistance with registering, or accommodation requests, please email staffdevelopmentcenter@csusb.edu or call x73125.

About "Marketing 101: Fundamentals for the Non-Marketing Professional in Higher Ed":
You know marketing is helpful but how exactly does it work and what are the benefits? In this interactive workshop, you'll identify how a solid marketing plan can support and amplify your existing efforts and create an action plan to immediately implement core marketing concepts that benefit your customers and your team. Demystify marketing by utilizing best practices, branding and audience personas to build your marketing toolkit with the goal of making your life easier and increasing the value of the services you provide.

Hosted by CSU Chancellor's Office

About CCC:
Many classes that were formerly in-person are now offered virtually. This gives us a unique opportunity to extend campus classes beyond campus borders and offer a new way to share professional development across the CSU!

The following campuses have volunteered to participate in a cross-campus collaboration and offer classes exclusively to other participating campuses:
Bakersfield, Chancellor’s Office, Channel Islands, Chico, East Bay, Fresno, Humboldt, Long Beach, Northridge, Pomona, Sacramento, San Bernardino, San Diego, San Francisco, San Luis Obispo, San Marcos and Stanislaus