RESPONSIBLE DEPARTMENT: Office of Public Affairs: 909/537-5007
The original school colors of blue and brown were changed to blue and black in 1996 and have remained through the present. In developing an institutional identity and school spirit, the choice and consistency of colors are important in publications, stationery, Web sites, athletic uniforms and retail merchandise such as sweatshirts, hats, mugs, etc. However, over the years, there has been inconsistency with the shades of blue, varying from navy blue to powder blue.
Per the 1980 policy approval by Administrative Council, more than the required 10 years have elapsed since the last change to school colors was made in 1996.
Pantone PMS 300 is the shade of blue that is used in the university logo and seal and should be considered the official shade of blue for Cal State San Bernardino for merchandise and stationery (including envelopes and business cards).
A shade of blue that most closely resembles Pantone PMS 300 should be used for athletic uniforms and Web site applications such as in the logo and university banner. The exact color code for Web usage will be determined and will be available through the Office of Public Affairs.
Black and white continue as secondary colors. A 60-percent shade of black --- or gray (or silver) has been added as an optional secondary color.
A palette of recommended secondary colors is available to use for a variety of publications and other uses. However, the logo and seal must be used in the official school colors, as prescribed in the university's graphic standards manual.
Previously, the university's official color was called 'Columbia blue.' Previous policy defined this as Pantone Process Blue. However, there is inconsistency as to how vendors define Columbia blue, including Pantone 542 and Pantone 279, among others.
Because of the implementation of a newly designed logo in 2007, a minor modification to the existing policy of school colors to define the proper shade of blue is recommended to ensure consistency across various departments and users on campus.
The new logo and university seal incorporating the updated shade of blue were created to promote a unified visual identity. Because the logo and/or seal appear on many CSUSB print materials, Web sites and on merchandise, it is critical that one specific shade of blue be adopted for consistency and identity purposes.
This latest modification to the shade of blue addresses the need for consistency and university-wide application of school colors without dramatic changes. This shade of blue is close to the previous Pantone process Blue, but is slightly darker, providing more flexibility in printing and Web applications. The new Pantone PMS 300 is also closer to the original blue used by the university.
Impact of Color Changes
Stationery and business cards, when re-ordered, will be printed in Pantone PMS 300.
All Web site university banners and logo applications will be updated to the new shade of blue that most closely resembles Pantone PMS 300. The exact color code will be determined and will be available through the Office of Public Affairs.
Athletic uniforms should be a shade of blue that closely matches Pantone PMS 300 and may be accompanied by variations of black, gray (or silver) and white.
Academic hoods for the master's degree will have the chevrons in a shade of blue that closely matches Pantone PMS 300, along with black.
Costs Associated with the Change
The costs involved with the proposed color change will be incremental, as these changes will be made only as materials are re-ordered.
The concept of changing the official school color is the result of the university's adoption of a new campus visual identity program in which the color utilized is Pantone PMS 300. Therefore, consultation has been used among the diverse campus representatives on the logo committee.