Title: Professor and Chair
College: College of Business and Public Administration
Department: Marketing
Email: vseitz@csusb.edu
Phone: (909) 537-5753
Office: JB 458
Office Hours: MW 2-4, T 2-4
- Teaching
- Dr. Seitz's teaching interests include image marketing, advertising, direct marketing, direct selling, international marketing and advertising, green computing and green marketing.
- Research
- Dr. Seitz is the author of five books: Power Dressing, Your Executive Image, and I Don’t Wear A Suit as well as two books on advertising and public relations published in Romania with Mariana Nicolae (2006), Crearea Imaginii (Image Making, 2008) and Cheia Succesului Imaginea Profesionala (Your Key to a Successful Professional Image). She has written hundreds of articles for academic, trade and popular magazines and has made presentations at national and international association conferences. She received her Master’s and PhD from Oklahoma State University.
- Business/Consulting
- Prior to teaching Dr. Seitz was a fashion coordinator for Burdines Department Stores in Florida and in retail management for Saks Fifth Avenue in Phoenix, Arizona. Additionally, Dr. Seitz has consulted with companies on issues dealing with image marketing and advertising. Some of her clients have included the US Armed Forces, Accountant Overload, General Dynamics, Texas Instrument, Abbot Laboratories, Yellow Freight Systems and The YMCA. Dr. Seitz has been a guest on numerous radio and TV talk shows both in the US and Canada, including the Debra Duncan Show in Houston, TX. Moreover, she has been quoted in newspapers across the country including the Los Angeles Times, Investor’s Business Daily, Business Week and the Kansas City Star.
- Professional Service
- Dr. Seitz serves on the board of the Asian-American Resource Center and is listed in Who’s Who in Education, Who’s Who in Media, Who’s Who in America, Emerging Business Professionals of America, Who’s Who in the South and Southwest, Who’s Who of America’s Teachers and Who’s Who of Outstanding Women.
- Awards/Recognition
- Dr. Seitz received a Fulbright Senior Fellowship award in Romania and conducted teaching and research for the 2002-2003 academic year in the cities of Iasi at Alexander Cuza University and Bucharest at the Academy of Economic Studies. In 2006 and 2008, she received two Fulbright Specialist Awards and served two weeks in Romania consulting on advertising and marketing. Finally, she has served as a visiting professor for both institutions as well.