Our design area, having proudly taught graphic design for many years, giving the opportunity for our students to gain creative, exciting, and fulfilling jobs in the graphic design sector, has expanded it's offerings, to meet the needs of a rapidly evolving creative sector and jobs market. Our BFA in Design program [from Fall 2020] now offers concentrations in Interface Design (formerly known as graphic design), 3D Design (modelling and animation), Motion Design (motion graphics, video editing, augmented reality and virtual reality), as well as Marketing (following our long tradition of collaborating with the Department of Marketing on campus).
We continue to offer courses for our BA in Art Plan IV Graphic Design and Plan V Graphic Design and Marketing students, as they finish out their degrees with us, but now with the opportunity to take exciting new courses such as Infographics and Data Visualization, Digital fabrication, Storyboarding, Virtual Reality design, and many others.
We also now offer a low-unit major in design, the BA in Design Studies, giving students an opportunity to more easily double major in studio art, or art history, or any other major on campus.
Our programs prepare students to participate fully in the design industry of today; both in traditional media and in cyberspace.
Students are trained on state-of-the-art equipment in synergy with courses in branding, advertising, marketing, and communications. Students also receive traditional training in typography, packaging design, and brand identity. They also learn to design for clients interested in developing new identities (branding), new products and expressing new visions in all forms of media. All of this combined with newer design areas, such as VR/AR, UX/UI, and digital fabrication prepare our students to be multi-faceted designers with a broad range of skills and experience to meet the needs of a changing creative environment.