Requirements

Requirements (40 units)
Total units required for graduation: 180

Requirements for the Major:

  1. Only regularly matriculated students with a 3.0 overall grade point average may be admitted to the Special Major program.
  2. The minimum requirements for a Special Major will be 40 units of carefully structured upper-division work in two or more fields. Additional units beyond the minimum may be required by the faculty committee.
  3. The Special Major must be proposed prior to the senior year. A student should have completed no more than 140 units at time of application for the Special Major and have a minimum of 40 units left to complete. While the B.A. degree requires a minimum of 180 units, students seeking approval for a Special Major after reaching upper-division status may find the need for prerequisites and lower-division introductory courses may extend the total number of units completed beyond the minimum of 180.
  4. Neither lower-division or upper-division General Education courses may be counted in the major, though they may supplement, strengthen and provide background for the major.
  5. The Special Major is not available as a "double major," nor is it available to students pursuing a second bachelor's degree.
  6. A culminating experience (project, research paper, or other written documentation) and verification of accomplishment of project is required. Up to four units of credit for this may be built into the requirements of the major.

Application Process:

  1. Determine the feasibility of pursuing a Special Major by reviewing the requirements and examining available programs and majors to see if the proposed major could be met though any of these. Explore the resources of the campus needed for a Special Major in terms of course offerings, library resources, facilities, and faculty expertise.
  2. Develop a statement of goals and objectives and the interdisciplinary program proposal which specifically addresses the following: What is the purpose or focus of this specially designed major? What skills does the student already have? What additional knowledge is needed? What is the best way to reach the goal? What is the student's career objective? Are there plans for advanced training and study?
  3. Consult with the Associate Vice President of Undergraduate Studies about the process as well as interests and goals. One week prior to this meeting, the student must submit a written description and justification of the area of study based on goals and objectives. The Associate Vice President will contact departments and faculty members to discuss the feasibility of this area of study. If the draft proposal is acceptable, forms for formally developing and proposing the degree requirements will be provided.
  4. A faculty committee will be appointed at this time based on recommendations of the Associate Vice President and appropriate departments. A chair will be elected by the committee. Normally, the faculty committee will be made up of faculty from the departments and disciplines of the interdisciplinary interests, e.g., a program in Arts Management would usually have faculty committee from the arts and business.
  5. Work with the faculty committee to determine the best and most appropriate courses to include in the Special Major. Consideration should be given to prerequisites and lower-division courses needed as preparation for the 40 units minimum of upper-division study required in the Special Major.
  6. The Special Major proposal must be signed by three faculty members who have worked with the student in developing the proposed course of study. The faculty member who will chair the advisory committee must write a statement of support which includes a brief evaluation of the proposal.
  7. On the form provided, list the lower-division support courses which were taken in preparation for the upper-division component. These may include General Education and transfer courses where appropriate and directly related to your planned area of study.
  8. List the minimum of 40 units of upper-division work to be included in the Special Major. As an interdisciplinary program, these courses should include work from at least two and usually three or more departments. To avoid later difficulties with key courses that are not offered prior to graduation, reasonable substitutions should be listed where possible.
  9. Submit the Special Major proposal along with a copy of transcripts of all college work completed to the Associate Vice President of Undergraduate Studies. This proposal will be forwarded to the University Curriculum Committee for consideration. The committee meets regularly throughout the academic year and applications can be submitted at any time, though every effort should be made to turn in the proposal early enough in the term to receive approval prior to registration for the next term. Applications cannot be considered during the summer quarter. (The application materials should be filled out with great care and accuracy. Hastily done or carelessly prepared proposals are unlikely to convince the Curriculum Committee of the seriousness of the proposal.)
  10. In some cases, the University Curriculum Committee may invite students and/or their faculty advisor to discuss the proposal with the committee, especially where clarification or changes are requested.
  11. The Associate Vice President of Undergraduate Studies will notify the student in writing of the decision of the University Curriculum Committee. This may be approval, conditional approval based on recommend changes/revisions in curriculum, or disapproval.
  12. Any change or substitution of courses in the approved program must be approved by the student's faculty committee and the Associate Vice President of Undergraduate Studies.
  13. Upon approval of the Special Major proposal, the student may formally declare a Special Major. At graduation, the diploma will show only a B.A. with Special Major, but the transcript will reflect the nature or title of the special interdisciplinary study in this fashion: B.A. with Special Major in (subject area).

B.A. IN SPECIAL MAJOR: ADVERTISING MANAGEMENT

Requirements (84 units)
Total units required for graduation: 180

Lower-division requirements (24 units)

  1. ACCT 211. Introductory Accounting I (4)
  2. ART 120. Introduction to Two Dimensional Design (4)
  3. ART 223. Art History: Renaissance to the Present (4)
  4. ART 232. Principles of Design Management (4)
  5. ART 238. Production of Visual Information Design (4)
  6. Four units chosen from:
    • ECON 200. Principles of Microeconomics (4)
    • ECON 202. Principles of Macroeconomics (4)
    • MGMT 100. Introduction to Business and Public Administration (4)

Upper-division requirements (54 units)

  1. ART 333. History of Graphic Design (4)
  2. ART 342. Graphic Design I (5)
  3. ART 343. Graphic Design II (5)
  4. MGMT 302. Management and Organizational Behavior (4)
  5. MKTG 305. Marketing Principles (4)
  6. MKTG 410. Consumer Behavior (4)
  7. MKTG 416. Marketing Research (4)
  8. MKTG 420. Advertising (4)
  9. MKTG 446. Advertising Campaign (4)
  10. MKTG 470. International Marketing Management (4)
  11. MKTG 496. Marketing Planning and Strategy (4)
  12. MKTG 575. Internship in Marketing (4)
  13. MKTG 590. Seminar in Marketing (4)

Electives (6 units)

  1. Six units chosen from (courses may not have been used to satisfy requirements previously in the major):
    • ART 221. Art History: Prehistoric Times Through the Middle Ages (4)
    • ART 222. Art History: Africa, Asia, the Americas and Oceania (4)
    • ART 301. Topics in Studio Art for Non-Majors (2.5)
    • ART 344. Graphic Design III (5)
    • ART 442. Graphic Design IV (5)
    • ART 443. Graphic Design V (5)
    • ECON 200. Principles of Microeconomics (4)
    • ECON 202. Principles of Macroeconomics (4)
    • MGMT 100. Introduction to Business (4)
    • MKTG 575. Internship in Marketing (4)
    • MKTG 590. Seminar in Marketing (4)

For more information please visit our website. Office of Undergraduate Studies