MINOR IN SPORTS AND ENTERTAINMENT MARKETING

Requirements (24 units)

  1. MKTG 525. Sports and Entertainment Marketing (4)
  2. MKTG 550. Advanced Sports Marketing Planning and Strategy (4)
  3. MKTG 555. Advanced Entertainment Marketing Planning and Strategy (4)
  4. Twelve units chosen from:
    • MGMT 455. Human Resources Management (4)
    • MKTG 305. Marketing Principles (4)
    • MKTG 410. Consumer Behavior (4)
    • MKTG 416. Marketing Research (4)
    • MKTG 420. Advertising (4)
    • MKTG 430. Professional Selling and Sales Management (4)
    • MKTG 575. Internship in Marketing (4)
    • MKTG 590. Seminar in Marketing (4)
    • PA 540. Introduction to Tribal Management and Governance (4)
    • PA 542. Tribal Government Gaming and Economic Development (4)