MINOR IN MARKETING

Requirements (24 units)

  1. MKTG 305. Marketing Principles (4)
  2. MKTG 410. Consumer Behavior (4)
  3. Sixteen units chosen from:
    • MKTG 415. Product Management (4)
    • MKTG 416. Marketing Research (4)
    • MKTG 420. Advertising (4)
    • MKTG 430. Professional Selling and Sales Management (4)
    • MKTG 436. Marketing Decision-Making (4)
    • MKTG 438. Industrial Marketing (4)
    • MKTG 446. Advertising Campaign (4)
    • MKTG 460. Retailing (4)
    • MKTG 462. Merchandising (4)
    • MKTG 470. International Marketing Management (4)
    • MKTG 496. Marketing Planning and Strategy (4)
    • MKTG 520. Integrated Marketing Communication (4)
    • MKTG 525. Sports and Entertainment Marketing (4)
    • MKTG 530. Strategic Entrepreneurship (4)
    • MKTG 540. E-Marketing (4)
    • MKTG 550. Advanced Sports Marketing Planning and Strategy (4)
    • MKTG 555. Advanced Entertainment Marketing Planning and Strategy (4)
    • MKTG 560. Services Marketing (4)
    • MKTG 565. Logistics (4)
    • MKTG 572. Import-Export Management (4)
    • MKTG 575. Internship in Marketing (4)
    • MKTG 590. Seminar in Marketing (4)
    • MKTG 595. Independent Study (4)