MINOR IN MANAGEMENT

Requirements (28 units)

Lower-division requirements (8 units)

  1. MGMT 100. Introduction to Business and Public Administration (4)
  2. MGMT 230. Business Law (4)

Upper-division requirements (20 units)

  1. MGMT 302. Management and Organizational Behavior (4)
  2. MGMT 330. Legal Environment of Business (4)
  3. Twelve units chosen from any MGMT 300-, 400- and 500-level courses.

NOTE: Students concentrating in Human Resources Management, Management, Entrepreneurship, or International Business may not minor in Management.

MINOR IN MARKETING

Requirements (24 units)

  1. MKTG 305. Marketing Principles (4)
  2. MKTG 410. Consumer Behavior (4)
  3. Sixteen units chosen from:
    • MKTG 415. Product Management (4)
    • MKTG 416. Marketing Research (4)
    • MKTG 420. Advertising (4)
    • MKTG 430. Professional Selling and Sales Management (4)
    • MKTG 436. Marketing Decision-Making (4)
    • MKTG 438. Industrial Marketing (4)
    • MKTG 446. Advertising Campaign (4)
    • MKTG 460. Retailing (4)
    • MKTG 462. Merchandising (4)
    • MKTG 470. International Marketing Management (4)
    • MKTG 496. Marketing Planning and Strategy (4)
    • MKTG 520. Integrated Marketing Communication (4)
    • MKTG 525. Sports and Entertainment Marketing (4)
    • MKTG 530. Strategic Entrepreneurship (4)
    • MKTG 540. E-Marketing (4)
    • MKTG 550. Advanced Sports Marketing Planning and Strategy (4)
    • MKTG 555. Advanced Entertainment Marketing Planning and Strategy (4)
    • MKTG 560. Services Marketing (4)
    • MKTG 565. Logistics (4)
    • MKTG 572. Import-Export Management (4)
    • MKTG 575. Internship in Marketing (4)
    • MKTG 590. Seminar in Marketing (4)
    • MKTG 595. Independent Study (4)