Majors & Programs

Administration B.S.

Courses

COURSE OFFERINGS IN ADMINISTRATION         (ADMN)

Upper Division
    501.   Quantitative Methods for Managers
A review of major analytical methods used by managers to facilitate their decision making, including accounting, finance, operations and other decision science tools. (4 units)

    502.   Managerial Communication and Policy
A review and integration of the managerial areas of human resource management, marketing, organizational communication, negotiation skills, and policy and strategy into a decision-making framework that is bound by legal, ethical and global considerations. (4 units)

    590.   Seminar in Administration
Intensive study of some phase of administration to be developed by instructor. May be repeated for credit as topics change. (2-4 units)

The following is a list of departments and the courses they offer.

COURSE OFFERINGS IN ACCOUNTING              (ACCT)

Lower Division
    211.   Introductory Accounting I
Fundamentals of recording, analyzing, and communicating financial information including income determination, assets and liability relationships and preparation of financial statements. (4 units)

    212.   Introductory Accounting II
Continuation of Introductory Accounting I with emphasis on interpretation and uses of financial data for decision-making including cost analysis, budgeting, and control. Includes study of the statement of cash flows and long-term debt. Prerequisites: ACCT 211, INFO 102 and 103. (4 units)

Upper Division
Enrollment in upper division courses restricted to students who have met all prerequisites and have completed at least 90 quarter units (junior class level). Students who do not meet these requirements will be disenrolled.

    315.   Accounting Information Systems
Introduction to the concepts, objectives and importance of properly designed accounting information systems. Extensive study of internal controls including systems documentation. Three hours lecture and two hours activity laboratory. Prerequisites: ACCT 212, INFO 102, 103 and 309. (4 units)

    347.   Management Accounting and Decision             Making
Overview of techniques to facilitate business decision-making. Models include break-even analysis, differential costing, product cost pricing analyses, capital budgeting and investment analysis techniques. The role of budgeting in management planning and control and an examination of cost and revenue variances. Transfer pricing, management compensation and performance evaluation are reviewed in both domestic and international situations. Formerly ACCT 345. Prerequisite: ACCT 212. (4 units)

    372.   Intermediate Accounting
First of a three-course sequence covering an in-depth study of financial accounting. Coverage includes the conceptual framework underlying financial accounting, the application of Generally Accepted Accounting Principles (GAAP) applicable to the preparation of financial statements, accounting for cash, receivables and inventories. The accounting cycle and time value of money will also be reviewed. Prerequisite: ACCT 212, with a grade of "C" or better. (4 units)

    373.   Problem Areas in Intermediate Accounting
Continuation of ACCT 372 with emphasis on the study of long-term assets, equities and earnings per share. Prerequisite: ACCT 372 with a grade of "C" or better. (4 units)

    426.   Introduction to Taxation 
Introduction to the basic concepts of federal income taxation. Includes history and objectives of the tax, along with the treatment of various types of entities, types of income, types of deductions and types of credits. Emphasis is on the individual as a taxpayer. Prerequisites: ACCT 211 and junior standing. (4 units)

    440.   Financial Statement Auditing
Theory and function of the auditor, viewed from the perspective of public accounting. Topics will include standard audit reports, assessing audit risk, auditor's legal liabilities, tests of controls, and audit evidence. Three hours lecture and two hours activity laboratory. Prerequisites: ACCT 315 and 373. (4 units)

    441.   Advanced Auditing
Continuation of ACCT 440 with emphasis on audit sampling, test design, impact of electronic data processing (EDP) upon audit planning, and assurance and attestation services other than audit services. Three hours lecture and two hours activity laboratory. Prerequisite: ACCT 440. (4 units)

    442.   Internal and Operational Auditing
Theory and practice of internal auditing as an operational appraisal activity within firms. Distinction between internal auditing and external, independent auditing. Use of tools to assist management control structures and operations. Focus on evaluating effectiveness, efficiency and compliance of firm activities. Prerequisite: ACCT 373. (4 units)

    444.   Accounting Law, Ethics and Institutions
Advanced accounting law topics, ethical standards, and institutions for professional accountants. Emphasis on legal problems encountered in the public accounting profession, including an examination of the ethical standards and the political and regulatory institutions that affect the practice of public accounting. Prerequisite: MGMT 330. (4 units)

    447.   Cost Accounting
Product and service costing with attention to analysis of overhead and multiple allocation techniques. Topics include joint costs, byproducts, spoilage, rework and scrap. Alternative costing systems including operations costing and process costing. Valuation of inventory for decision-making purposes. Procedures for just-in-time inventory management are included. Formerly ACCT 344. Prerequisite: ACCT 347. (4 units)

    503.   Financial Accounting
Intensive introduction to applied topics and techniques in financial accounting. Development of accounting information according to U.S. GAAP for external reporting purposes. Economic and financial analysis of financial statements. No credit will be awarded to students who have taken ACCT 211 and 212. May not be counted toward fulfilling requirements for any degree program offered by the College of Business and Public Administration. (4 units)

    536.   Corporate and Partnership Taxation
The basic concepts of the federal income taxation of corporations and partnerships. Formerly ACCT 436. Prerequisite: ACCT 426 with a grade of "C" or better, or consent of instructor. (4 units)

    539.   Advanced Accounting
Advanced topics in accounting including business combinations, multinational operations and foreign currency transactions, liquidations, and reorganizations. Includes partnership formation, income distribution and liquidation. Formerly ACCT 439. Prerequisite: ACCT 373. (4 units)

    556.   Estates and Gifts and other Specialized Taxation Topics
Taxation topics not covered in depth in ACCT 426 and 536, including gift and estate tax, income taxation of trusts and estates, tax administration and practice, working with tax law, advanced individual income tax topics, and other special topics. Formerly ACCT 456. Prerequisite: ACCT 426 with a grade of "C" or better, or consent of instructor. (4 units)    

    568.   Accounting for Government and Not-for-Profit Organizations
Covers principles and practices of government fund accounting. Topics include governmental accounting concepts, types and structure of funds and accounts, application of generally accepted accounting principles to government and not-for-profit entities, presentation and uses of financial statements. (Also offered as PA 568. Students may not receive credit for both.) Prerequisite: ACCT 211. (4 units)

    574.   Reporting Issues in Intermediate Accounting
Study of revenue recognition, deferred taxes, pensions and leases. Formerly ACCT 374. Prerequisite: ACCT 372 with a grade of "C" or better. (4 units)

    575.   Internship in Accounting
Supervised work and study in private or public organizations. May be repeated once for credit. A total of two College of Business and Public Administration 575 courses may be applied toward graduation. Graded credit/no credit. Prerequisites: consent of instructor and the department's internship coordinator. (4 units)

    590.   Seminar in Accounting
An intensive study of some phase of accounting to be developed by the instructor. May be repeated for credit as topics change. (4 units)

    595.   Independent Study
Special topics involving library and/or field research. A total of 10 units in any College of Business and Public Administration 595 may be applied toward graduation. Prerequisites: a minimum overall grade point average of 3.0, consent of project instructor and approval by the department of a written proposal submitted to the appropriate department in the College of Business and Public Administration on a standard application filed in advance of the quarter in which the course is to be taken. (2 or 4 units)

COURSE OFFERINGS IN FINANCE                      (FIN)

Lower Division
    101.   Financial Choices in Life
An introduction to how financial choices affect lifestyle decisions, economic stress, and wellbeing. Topics include how students deal with credit cards, student loans, leasing vs. buying cars, insurance, employee benefits, housing, investments, and retirement decisions. (GE=E1) (2 units)

Upper Division
Enrollment in upper-division courses restricted to students who have met all prerequisites and have completed at least 90 quarter units (junior class level). Students who do not meet these requirements will be disenrolled.

    313.   Business Finance
Basic principles of financial analysis for management. Techniques of financial decision-making for liquidity management, financial forecasting, dividend policy and selection of sources of capital. Prerequisites: ACCT 212 or 312, MATH 110 and SCM 210. (4 units)

    314.   Corporate Financial Management
An advanced study of internal business financial policies and decisions. Includes: capital budgeting, sources and forms of long-term financing, financial structure, cost of capital, equity management, and mergers and acquisitions. Prerequisite: FIN 313. (4 units)

    360.   Financial Planning Process and Insurance
Modern money management with discussion of budgeting, banking, real estate, insurance, consumer credit, retirement, and estate planning. The course also examines the identification of risk exposures and the various tools used to address these risks. Prerequisite: FIN 313. (4 units)

    380.   Principles of Real Estate
Basic issues in real estate, including legal concepts, appraisal, financing, investment, brokerage, and management of real estate. This class also contributes toward the state requirements for pre-license education. Prerequisite: FIN 313 or consent of instructor. (4 units)

    430.   Financial Theory and Practice
Financial management with application to capital markets, financial planning, capital budgeting, capital structure, portfolio selection and managerial problems. Prerequisites: FIN 313 and 314. (4 units)

    432.   Financial Institutions and Capital Formation
Structure, operations, portfolio compositions and problems of financial intermediaries and markets. Prerequisites: FIN 313 and 314.          (4 units)

    433.   International Business Finance
Financial operations of multinational businesses with emphasis on foreign exchange mechanics, funds transmission, financing instruments, institutions and markets, capital investment decisions and special problems facing a firm in this unique environment. Three hours lecture and two hours activity laboratory. Prerequisite: FIN 313. (4 units)

    435.   Investment Analysis
Analysis and forecasting of security markets, industry studies, portfolio construction. Three hours lecture and two hours activity laboratory. Prerequisites: FIN 313, 314 and 430. (4 units)

    445.   Financial Analysis and Decision-Making
Decision-making in financial management. Advanced financial applications and analysis, including reporting and presentations. Students are advised to take this course near the end of their program. Three hours lecture and two hours activity laboratory. Prerequisite: FIN 430. (4 units)

    460.   Retirement Planning
Analysis of key issues in retirement planning: Individual Retirement Accounts, 401k's, defined benefit plans, profit sharing plans, and other retirement planning instruments. Prerequisite: FIN 360. (4 units)

    480.   Real Estate Appraisal
Examines the appropriate methodology for determining the value of real estate, including both theory and practice. A foundation for potential licensing and certification will be developed. Meets requirement for California Broker Credit. Prerequisite: FIN 313. (4 units)

    481.   Real Estate Practice
Legal, marketing and financial aspects of running a real estate business. Focus will be on the practical application of real estate theory to the operation of the firm. Meets state requirements applicable toward the real estate broker license. (4 units)

    482.   Real Estate Development
Aspects of the real estate development process from the location of the property to the best use of the property. (4 units)

    485.   Legal Aspects of Real Estate
Legal aspects of real estate transactions will be emphasized. Legal considerations of listing contracts, purchase agreements, disclosure requirements, trust deeds, promissory notes and agency will be the key topics. Liability exposures to all parties will also be explored in the real estate transaction. California Broker credit can also be received. (4 units)

    503.   Financial Management Concepts
An introductory course in financial management with an emphasis on concepts, tools and strategies underlying corporate financial decision-making. Topics include techniques used by firms in procuring and allocating capital for short-term and long-term operations. No credit will be awarded to students who have had FIN 313 and 314. May not be counted toward fulfilling requirements for any degree program offered by the College of Business and Public Administration. Prerequisite: ACCT 503. (4 units)

    523.   Security Trading and Analysis
An applied investment analysis course, emphasizing the application of modern portfolio theory and asset allocation models in selecting and evaluating stocks and bonds. This web-enhanced course utilizes modern computer and data facilities to conduct extensive fundamental and technical analysis, security portfolio tracking, performance measurement, and trading simulation and strategies. Prerequisite: FIN 503 or equivalent. (4 units)

    534.   Export-Import Financing
International complexities of exporting and importing. Emphasis on the benefits of international trade, the various ways to enter the global market, project financing, trading blocs and investment strategies, components of an export-import quotation, methods of payment, imports, exports, contracts and public and private assistance programs. Formerly FIN 434. Prerequisite: FIN 313. (4 units)

    575.   Internship in Finance
Supervised work and study in private or public organizations. May be repeated once for credit. A total of two College of Business and Public Administration 575 courses may be applied toward graduation. Graded credit/no credit. Prerequisites: consent of instructor and the department's internship coordinator. (4 units)

    585.   Real Estate Finance
Financial aspects of real estate investment, including analysis of investment characteristics, lending environment, financial instruments, and effective loan proposals. Three hours lecture and two hours activity laboratory. Prerequisite: FIN 313 or consent of instructor. (4 units)

    590.   Seminar in Finance
An intensive study of some phase of finance to be developed by the instructor. May be repeated for credit as topics change. (4 units)

    595.   Independent Study
Special topics involving library and/or field research. A total of 10 units in any College of Business and Public Administration 595 may be applied toward graduation. Prerequisites: a minimum overall grade point average of 3.0, consent of instructor and approval by the department of a written project/proposal submitted to the appropriate department in the College of Business and Public Administration on a standard application filed in advance of the quarter in which the course is to be taken. (2 or 4 units)

COURSE OFFERINGS IN INFORMATION MANAGEMENT (INFO)

Lower Division
    102.   Introduction to Information Technology
Effects of information technology on society presenting methods, practices and principles that develop information technology and information systems. No computer background required. May not be taken for credit by students who have received credit for INFO 101. (2 units)

    103.   Using Information Technology Applications
Use of information technology tools, such as presentation, database, spreadsheet and word processing software. One hour lecture and two hours activity laboratory. No previous computer background required. Materials fee required. May not be taken for credit by students who have received credit for INFO 101. (2 units)

    150.   Web Publishing
Basic web page development and web site planning. Topics include web site planning, web page design and HTML. Students will demonstrate proficiency in web design tools, skills and practices. Prerequisites: INFO 102 and 103 or consent of instructor. (4 units)

    160.   Computer Graphics for the Internet
Introduction to computer graphic design and tools for web page development. Topics include digital photography, graphic design, animation and digital sound for the Internet. Students will demonstrate proficiency in graphic design tools, skills and practices geared to digital and world wide web publishing. Prerequisites: INFO 102 and 103 or consent of instructor. (4 units)

    274.   Data Base Management and Policies
Fundamentals of data base design and use. Topics include data base application in organizations, end user needs analysis, logical data base design, data integrity and data base security. Students design and create working applications using a popular business data base program. Information classification, management and disposal practices are explored. Prerequisites: INFO 102 and 103 or consent of instructor. (4 units)

    275.   Information Networking and Security
Data communications field for the business student including the introductory topics of hardware, software, protocols, channels, modems, local area networks, wide area networks and various applications. Students will gain hands-on experience with current popular data communication systems. Security concepts including policies, access control and network assessment are covered. Prerequisites: INFO 102 and 103 or consent of instructor. (4 units)

    276.   Systems Analysis and Design
Traditional systems analysis and design methods and tools, including the role of the systems analyst, feasibility studies, modeling technique systems design, reporting and documentation, documentation standards, certification testing and system accreditation practices, and implementation strategies. Students will develop conceptual, analytical and practical skills in modeling organizational processes. Prerequisites: INFO 102 and 103 or consent of instructor. (4 units)

    280.   Information Mapping and Data Visualization
Introduction to concepts and tools of data visualization. Together with traditional charting and graphing methods, students are introduced to the use of geographic information systems (GIS). Using spatial modeling tools and quantitative methods, the course provides students with practical applications for converting data into information. Prerequisites: INFO 102 and 103 or consent of instructor. (4 units)

    282.   Business Systems I
An introduction to business system development in an object-oriented environment. Emphasizes object-oriented programming in a graphical user interface environment. Object-oriented concepts are applied to computer problem solving. Knowledge of computer programming is not essential. Prerequisites: INFO 102 and 103 or consent of instructor. (4 units)

    283.   Business Systems II
An advanced study of information systems development in an object-oriented environment. Object-oriented concepts are applied to construction of computer solutions for business information systems. Knowledge of computer programming is essential. Prerequisite: INFO 282 or consent of instructor. (4 units)

Upper Division
Enrollment in upper division courses restricted to students who have met all prerequisites and have completed at least 90 quarter units (junior class level). Students who do not meet these requirements will be disenrolled.
    309.   Information Management
Application of computer systems in organizations. Topics include information systems planning, information forecasting, information technology, information processing, information assurance and security, risk assessment, allocating resources and legal concepts. Prerequisites: INFO 102 and 103. (4 units)

    372.   Information Technology
Basic computer hardware, software, maintenance and training technologies including hardware components, operating system functions, information systems maintenance strategies for the organization, and end-user training options. Security practices such as network access, data disposal, introductory forensics and facilities planning are also explored. Hands-on experience with different computer hardware, operating systems and software utilities. Formerly INFO 472. Prerequisite: INFO 309 or consent of instructor. (4 units)

    378.   Information Problem Solving and Risk Management
Systematic approaches to problem solving and decision making. Students will learn behavioral and organizational decision making processes relating to their roles as both manager and information systems designer. Topics include recognizing and defining the problem, troubleshooting, individual and group decision making, risk management, incident handling, threat assessment, allocating resources, and implementation strategies. Formerly INFO 478. Prerequisite: INFO 309 or consent of instructor. (4 units)

    474.   Advanced Data Base Management and Information Assurance
Advanced computer data base concepts and skills including: data modeling, Structured Query Language (SQL), and client-server applications. Also covers Data Base System Administration issues: data certification/classification, life cycle, access control, and legal requirements. Students will create applications using an advanced data base program package. Prerequisites: INFO 274 and 309, or consent of instructor. (4 units)

    475.   Advanced Information Networking            and Security
Advanced computer networking and their application in organizations. Students will learn current computer network strategies and create advanced network applications. Security emphasis includes threats and countermeasures, wireless security, security requirements, access control practices. Prerequisites: INFO 275 and 309, or consent of instructor. (4 units)

    476.   Advanced Systems Analysis and Design
Advanced analysis, design and implementation of information systems for organizations, including data, process and network modeling techniques; structured, information engineering and object-oriented approaches to systems design; systems testing methods; documentation standards, certification testing and system accreditation practices; copyright and legal issues; implementation strategies and project management. Prerequisites: INFO 276 and 309, or consent of instructor. (4 units)

    477.   Decision Support Systems
Formal information systems that support organizational decision making, including the strategy, framework, design, implementation and evaluation of decision support systems. Students will create and apply decision support systems to planning, coordinating, organizing, controlling and/or directing tasks. Also covered are the types of agreements that can be made and approvals that can be granted as part of certification and accreditation process within an agency. INFO 309 or consent of instructor. (4 units)

    479.   Studies in Information Management
Research and discussion of current topics, problems, research, employment opportunities, and developments in the computer and information management fields. Prerequisite: INFO 309. (4 units)

    480.   Advanced Information Mapping and          Visualization
Advanced study in and implementation of data visualization methods. Integration of information mapping, forecasting and data base tools and concepts to solve problems and support decision making. Students will learn and apply a popular geographic information system (GIS) to typical organizational problems. Prerequisites: INFO 280 and 309, or consent of instructor. (4 units)

    485.   E-Business
Advanced technical and business skills for designing, developing and managing e-business applications. Topics include enterprise systems, business to business exchanges, and implementation strategies. Prerequisites: INFO 150 and 309, or consent of instructor.         (4 units)

    490.   Information Systems Planning and Policy
Advanced study of information systems planning and policy formation for top management. Covers strategic use of information technology in organizations; the theory, methods and practices of enterprise systems planning; and design and implementation of information systems policy. Policy issues surrounding project management, information classification, IT audit, and legal issues related to privacy and security will also be covered. Prerequisites: completion of all other courses in chosen concentration program. (4 units)

    511.   Information Assurance and Security
Advanced study of information assurance and security including theory, methods, and practices used by federal and state agencies, and private sector best practices. Topics include: threat assessment, evidence collection, forensics, countermeasures, practices and law. Students will work in a simulated environment and will investigate crimes and experience various security scenarios. Data center practices for the purpose of audit, control and accreditation are explored. Formerly a topic under INFO 590. Prerequisites: INFO 309, and either 475 or 648; or consent of instructor. (4 units)

    575.   Internship in Information Management
Supervised work and study in private or public organizations. May be repeated once for credit. A total of two College of Business and Public Administration 575 courses may be applied toward graduation. Graded credit/no credit. Prerequisites: consent of instructor and the department's internship coordinator. (4 units)

    590.   Seminar in Information Management
An intensive study of some phase of information management to be developed by the instructor. May be repeated for credit as topics change. (4 units)

    595.   Independent Study
Special topics involving library and/or field research. A total of 10 units in any College of Business and Public Administration 595 may be applied toward graduation. Prerequisites: a minimum overall grade point average of 3.0, consent of instructor and approval by the department of a written project/proposal submitted to the appropriate department in the College of Business and Public Administration on a standard application filed in advance of the quarter in which the course is to be taken. (2 or 4 units)

COURSE OFFERINGS IN MANAGEMENT             (MGMT)

Lower Division
    100.   Introduction to Business and Public Administration
Introduction to the administrative process. Strategies to achieve success in business and public careers. Includes the development of administrative theories and practices and provides an overview of the functional areas of business and public administration. Examines the questions of ethics, small business management and the global aspects of administration. (4 units)

    230.   Business Law
An introduction to statutory and common law developments impacting commercial transactions. Emphasizes principles of contract law and sale of goods under the Uniform Commercial Code. Additional topics include business organizations, commercial paper and secured transactions. (MGMT 230=CAN BUS 8) (4 units)

Upper Division
Enrollment in upper division courses restricted to students who have met all prerequisites and have completed at least 90 quarter units (junior class level). Students who do not meet these requirements will be disenrolled.
    302.   Management and Organizational Behavior
Introduction to management as it affects operations and the behavior of people in relation to the functional fields of administration. Selected behavioral concepts analyzed with respect to applications in management. (Also offered as PSYC 302. Students may not receive credit for both.) (4 units)

    305.   International Organizational Behavior
Examination of interactions among individuals, groups and organizations in international context utilizing lecture, case analysis and experiential skill learning. Emphasizes practical application of management theory in diverse environments. Prerequisite: MGMT 302 or PSYC 302. (4 units)

    306.   Expository Writing for Administration
Writing related to business and public administration including documented research reports, summaries and analytical papers. Revision and rewriting will be required. Course fulfills the graduation requirement in writing proficiency. May not be counted for fulfilling concentration requirements for any degree program offered by the College of Business and Public Administration. No more than one of the expository writing courses (EDUC 306, ENG 306, HUM 306, MGMT 306, NSCI 306, SSCI 306) may be taken for credit. Students who have received a grade of no credit in any combination of the expository writing courses two or more times must meet with the 306 coordinator or designee to design a developmental writing plan as a condition for enrolling for a third quarter. All students must obtain junior status at the time of registration or their course request will be cancelled. Formerly MGMT 495. Graded A, B, C/no credit. Prerequisites: ENG 101 and a minimum of 90 quarter (60 semester) units of college credit. (GE=F1) (4 units)

    307.   Introduction to Transportation Management
Examines the evolution of major transportation modes: air, water, rail, and truck, including their historical and technological evolution and their economic and operational characteristics. Plans for negotiating prices and services with carriers are discussed. (4 units)

    322.   Law and Ethics of Environmental             Management
Provides students with an understanding of environmental law and its impact on managerial practices and managerial ethics. The effective modern manager must be knowledgeable in the area of environmental law and relevant ethical issues, which impact decision making in areas ranging from the management of natural resources to plant location and employee issues. (4 units)

    324.   International Environmental Management
Examines the managerial issues relating to environmental and resource policies in the global economy, focusing on the global environment impact of multinational competition, international treaties, and waste distribution. (4 units)

    326.   Natural Resource Management
Study of management issues and field techniques in extractive and harvested natural resources, and how they directly impact the human resources, including cost benefit analysis and balancing economic, social and health concerns. (4 units)

    330.   Legal Environment of Business
Study of the legal system; nature and source of law as applied to business activity; statutes and significant cases involving business policies; effect of public policies on private enterprise system. Prerequisite: MGMT 230. (4 units)

    335.   Business and Society
Evaluation of American business systems; political, legal and social factors influencing business; role of business in alleviating society's problems; problems and issues of current concern regarding women and minorities in management. (4 units)

    350.   Administrative Communications
Introduction to communication theory. Concepts, analysis and methods of improvement for interpersonal communication, communication within organizations and communication between organizations and their external environments. (4 units)

    402.   Studies in Organizational Behavior
Review and presentation of selected areas of behavioral science research and its application to management practices. Selected subjects may include: motivation, communication, change and leadership. Prerequisite: MGMT 302 or PSYC 302. (4 units)

    405.   International Management
Identification of the diverse factors, actors and forces that shape the global business environment. Comparative analysis of management practices in various cultures with emphasis on sociocultural, political and economic influences. Need for adaptation of business practices to local environment is stressed. Prerequisite: MGMT 302 or PSYC 302. (4 units)

    406.   International Business Law
Comparison and contrast of the various dimensions of international business transactions. General legal framework in which international business is conducted; competing national laws and courts systems with respect to a variety of typical international business problems; international institutions and prospects for internationalizing the legal treatment of transnational business operations. (4 units)

    407.   Comparative Management Systems of the Americas
Comparative analysis of private and public sector organizations and corresponding management systems currently operating throughout the Americas. Examination of the structure and management systems of private and public sector organizations in different American countries and the trade patterns among these nations. (4 units)

    428.   Environmental Policy and Management
Synthesizes the theories and information from the field of environmental management into an integrative capstone course. Provides critical analysis of current environmental issues, as they apply to the practice of management. Prerequisites: MGMT 322, 324, and 326. (4 units)

    432.   Human Factors in System Development
Principles of human factors design applied to the user-system interface in business, industrial, computer, control and information management systems. Prerequisite: MATH 305 or 350 or PSYC 210 or SCM 210. (4 units)

    442.   Small Business Management
Managerial considerations for the small business entrepreneur. Acquisitions, location, legal considerations, finances, taxation, labor relations and other topics. (4 units)

    450.   Logistics Management and Regulation
Covers documentation and compliance requirements in logistics operations between two or more organizations. Examines impact and contexts of political pressures on the regulatory process, including regulations by local, state, and national governments as well as international bodies. Prerequisite: MGMT 307. (4 units)

    451.   Organization and Management Theory
Development and analysis of organization and management theory. Comparative analysis seeking patterns and systematic explanation of differences among organizations. Dynamics of interaction between organizations and environment. Prerequisite: MGMT 302 or PSYC 302. (4 units)

    455.   Human Resources Management
Policies related to human resources; human resources planning, employee selection and development, performance appraisal, compensation, relationships with unionized employees, collective bargaining. Prerequisite: MGMT 302 or PSYC 302. (4 units)

    456.   Psychology of Human Resources
Review of research in application of psychology to selection, evaluation and training of human resources. Topics include fair employment legislation, job analysis methodologies, merit evaluation, interviewing techniques and psychometric methods. Prerequisites: MGMT 455 or PSYC 355 and MATH 305, PSYC 210, SCM 210, or SSCI 215. (4 units)

    457.   Industrial and Labor Relations
Analysis of historical, political, legal, economic and managerial forces which lead to the development of labor unions and collective bargaining. Focus on legal rights of employees and managerial rights of employer. Involves case law and bargaining simulation. (4 units)

    458.   Fair Employment Practices
An evaluation of fair employment practices in employment. Course emphasizes antidiscriminatory legislation and its application to employer-employee relationships. Prerequisite: MGMT 455. (4 units)

    459.   Work Group Management
Intensive examination of the dynamics of task-oriented groups, utilizing both conceptual and experiential learning. Prerequisite: MGMT 302 or PSYC 302. (4 units)

    490.   Strategic Management
This college capstone course develops an overall general manager's perspective of strategic management and competitive strategy integrating knowledge from accounting, finance, information and decision sciences, production, management, marketing, and public policy. Coverage includes competitive strategy for global, national and regional/local business and managerial concerns regarding social and environmental issues. Emphasis is on cases, small-group work, and preparation of required business plan. Prerequisites: completion of the upper-division administration core courses (one course may be taken concurrently), the upper-division writing requirement, and senior standing. (4 units)

    515.   Small Business Consulting
Supervised consulting assignments designed to provide meaningful business assistance to small businesses. Prerequisites: consent of instructor and college. (4 units)

    520.   Legal Regulation of Intellectual Property
Analysis of federal, state and international law on intellectual property and technology, including principles of contract law, intellectual law, taxation law, tort law, anti-trust law and criminal law with respect to technology and intellectual property. Prerequisites: MGMT 230 and 330. (4 units)

    531.   Sports Management
Theory and analysis of the factors, participants, evaluation methods of modern sports and entertainment management. (4 units)

    533.   Sports and Hospitality Business Law
Legal issues and policies impacting sports management and business, including contracts, labor law, negotiations and constitutional issues integral to the field of sports and hospitality management. (4 units)

    541.   Commercializing Entrepreneurial Innovation
Examines the process of commercializing innovations and emerging technologies in entrepreneurial driven companies. Focus on understanding the strategy, tactics and behaviors necessary to manage the transition from basic development stages to commercial venture, examining the role of innovation assessment, intellectual property protection, technology transfer and licensing. (4 units)

    543.   Entrepreneurial Opportunity Analysis
Process of defining and identifying the difference between ideas and opportunities including the role of the entrepreneur, ideas, pattern recognition, and the evaluation and screening process that leads to successful commercialization of business concepts and ideas. (4 units)

    545.   Entrepreneurial Resource Requirements
Strategies and techniques employed by entrepreneurs to identify and access critical resources. Special emphasis on marshalling internal and external resources such as advisors, board of directors, and social networks. (4 units)

    547.   Managing a Growing Business
Study of the basic strategy and tactics to manage growing enterprises while still maintaining an entrepreneurial spirit. Examines the role of management decision making, management control systems, short- and long-term planning, and entrepreneurship in managing growing companies. (4 units)

    549.   Launching the Entrepreneurial Venture
Process and methods involved in starting and growing new enterprises with emphasis on the attributes of entrepreneurs, entrepreneurial careers and positioning an enterprise for sustainable growth. (4 units)

    575.   Internship in Management
Supervised work and study in private or public organizations. May be repeated once for credit. A total of two College of Business and Public Administration 575 courses may be applied toward graduation. Graded credit/no credit. Prerequisites: consent of instructor and the department's internship coordinator. (4 units)

    580.   Business Game Competition
Competition based on a business game simulation that is designed to enable advanced business students to integrate and apply the theories of their various business courses. Formerly a topic under MGMT 590. Students may not receive credit for both. (4 units)

    590.   Seminar in Management
Intensive study of some phase of management to be developed by the instructor. May be repeated for credit as topics change. (2-4 units)

    595.   Independent Study
Special topics involving library and/or field research. A total of 10 units in any College of Business and Public Administration 595 may be applied toward graduation. Prerequisites: a minimum overall grade point average of 3.0, consent of instructor and approval by the department of a written project/proposal submitted to the appropriate department in the College of Business and Public Administration on a standard application filed in advance of the quarter in which the course is to be taken. (2 or 4 units)

    998.   Management Portfolio Assessment
Submission of a portfolio based on departmental guidelines. Prerequisites: completion of or concurrent enrollment in all management concentration courses. (0 units)

COURSE OFFERINGS IN MARKETING     (MKTG)

Upper Division
Enrollment in upper division courses restricted to students who have met all prerequisites and have completed at least 90 quarter units (junior class level). Students who do not meet these requirements will be disenrolled.
    305.   Marketing Principles
Overview of the field of marketing and its interactions with other aspects of business. Includes consumer and industrial buying behavior; target marketing, segmentation, positioning, and differentiation; marketing research; product, distribution, promotion, and pricing decisions; industrial, services, and international marketing as well as legal and ethical dimensions. Prerequisite: junior standing. (4 units)

    410.   Consumer Behavior
Consumer decision processes in the consumptive role including internal and external influences on consumer behavior and marketing strategies. Prerequisite: MKTG 305. (4 units)

    415.   Product Management
Techniques and processes of product development and product management. Topics include idea generation, screening, design, testing and commercialization. Introduces basic product management techniques such as brand switching, product adoption forecasting, and customer preference specification. Prerequisite: MKTG 305. (4 units)

    416.   Marketing Research
Marketing research as an activity of information gathering, analysis and interpretation for input into management decision making. Application of current practices and techniques in the marketing research industry. Requires the use of statistical software. Three hours lecture and two hours activity laboratory. Prerequisite: MKTG 305. (4 units)

    420.   Advertising
Stimulation of market demand through advertising media, including printed messages, radio and television, developing the advertising appeal, selecting the media, placing copy and measuring results, as well as legal, ethical and international aspects of advertising. Prerequisite: MKTG 305. (4 units)

    430.   Professional Selling and Sales Management
Develops interpersonal communication skills used in the selling of products and services. Skills in prospecting, questioning and listening, understanding needs, demonstrating and explaining products, overcoming objections and closing the sale. Introduces managerial techniques used to supervise a sales force and to analyze company sales. Emphasis on recruitment, training, motivation and evaluation of salespeople. Prerequisite: junior standing. (4 units)

    436.   Marketing Decision-Making
Reinforcing concepts learned in Marketing Principles, students will analyze, evaluate and develop product, price, promotion and physical distribution marketing programs. Emphasis is placed on analytical techniques and case studies to develop effective student decision-making skills in the major functional areas of marketing. Three hours lecture and two hours laboratory. Prerequisite: MKTG 305. (4 units)

    438.   Industrial Marketing
Overview of industrial marketing strategy and management. Emphasis on industrial buyer behavior, market and product planning, pricing strategy, and distribution. Analysis of institutional practices including competitive bidding, request for proposals, negotiation, and channel management. Prerequisite: MKTG 305. (4 units)

    446.   Advertising Campaign
Development of a full marketing and advertising campaign for a client's regional or national product or service offered as needed basis for student competitions or grant opportunities. Three hours lecture and two hours activity laboratory. Prerequisite: MKTG 305 or consent of instructor. (4 units)

    460.   Retailing
History, development, organization and management of retail institutions. Emphasis is on retail store operations, such as location, layout, planning, control of budgets, human resource planning, pricing and customer service. Prerequisite: MKTG 305 or consent of instructor. (4 units)

    462.   Merchandising
Analysis of merchandise buying. Emphasis is on the buyer's roles, responsibilities and activities. Subjects include merchandise planning, budgeting, inventory control, pricing, vendor relations, and sourcing. Three hours lecture and two hours activity laboratory. Prerequisites: MKTG 305 and consent of instructor. (4 units)

    470.   International Marketing Management
Marketing strategies for developing global markets including the cultural, political, and economic infrastructure of foreign markets and their impact on traditional marketing decisions. Prerequisite: MKTG 305 or consent of instructor. (4 units)

    496.   Marketing Planning and Strategy
An integrative approach to strategic marketing management including the planning, design and execution of a comprehensive situation analysis, identification and evaluation of strategic marketing alternatives, and the implementation of marketing plans and programs and an applied knowledge of SPSS or any other data analysis software package. Three hours lecture and two hours computer laboratory. Prerequisites: MKTG 410, 416 and 436. (4 units)

    520.   Integrated Marketing Communication
An integrated perspective on the process of communicating marketing messages to promote products, services, ideas, people, causes and events. Advertising, direct marketing, personal selling, public relations, and sales promotion strategies are explored with consideration given to global, ethical, and technology-related issues. (Also offered as COMM 520. Students may not receive credit for both.) (4 units)

    525.   Sports and Entertainment Marketing
Examination of the theoretical and practical aspects of marketing management in the sports and entertainment industry. Formerly a topic under MKTG 590. (4 units)

    530.   Strategic Entrepreneurship
The role of entrepreneurship in today's economy: identifying entrepreneurial opportunities, designing incubator business projects, strategic entrepreneurial alliances and global market strategies for entrepreneurial ventures. The role of marketing mix in the start up and operation of entrepreneurial ventures. Formerly a topic under MKTG 590. Prerequisite: junior standing. (4 units)

    540.   E-Marketing
Development of a web-based marketing program. Discussion of customer data bases, logistics of E-marketing, and the flow of products, funds, and information in E-channels. Focus is on understanding how goods and services are created and delivered through the web. Three hours lecture and two hours laboratory. Formerly a topic under MKTG 590. (4 units)

    550.   Advanced Sports Marketing Planning and Strategy
An integrative approach to strategic sports marketing management providing theoretical and practical aspects of marketing management in the sports industry. Topics include the planning, design and execution of a comprehensive situation analysis, identification and evaluation of strategic marketing alternatives, and the implementation of marketing plans and programs. Three hours lecture and two hours computer laboratory. Prerequisite: MKTG 525 or consent of instructor. (4 units)

    555.   Advanced Entertainment Marketing Planning and Strategy
An integrative approach to strategic entertainment marketing management providing theoretical and practical aspects of marketing management in the entertainment industry. Topics include the planning, design and execution of a comprehensive situation analysis, identification and evaluation of strategic marketing alternatives, and the implementation of marketing plans and programs. Three hours lecture and two hours computer laboratory. Prerequisites: MKTG 525 or consent of instructor. (4 units)

    560.   Services Marketing
The process of designing and marketing intangible services for profit and non-profit organizations. Emphasis on customer-focused strategies for developing, promoting, pricing and evaluating service mixes in a global context. Formerly a topic under MKTG 590. Prerequisite: junior standing. (4 units)

    565.   Logistics
Science of movement, storage, delivery and distribution. Topics include channels of distribution, purchasing, customer service, inventory types and functions. Formerly MKTG 450. Prerequisite: MKTG 305. (4 units)

    572.   Import-Export Management
Current practices and opportunities in importing and exporting goods with emphasis on preparing products for foreign shipment, shipping, necessary documentation and use of free trade zones. Formerly MKTG 472. Prerequisite: MKTG 305 or consent of instructor. (4 units)

    575.   Internship in Marketing
Supervised work and study in private or public organizations. May be repeated once for credit. A total of two College of Business and Public Administration 575 courses may be applied toward graduation. Graded credit/no credit. Prerequisites: consent of instructor and the department's internship coordinator. (4 units)

    590.   Seminar in Marketing
An intensive study of some phase of marketing to be developed by the instructor. May be repeated for credit as topics change. (4 units)

    595.   Independent Study
Special topics involving library and/or field research. A total of 10 units in any College of Business and Public Administration 595 may be applied toward graduation. Prerequisites: a minimum overall grade point average of 3.0, consent of instructor and approval by the department of a written project/proposal submitted to the appropriate department in the College of Business and Public Administration on a standard application filed in advance of the quarter in which the course is to be taken. (1-5 units)

COURSE OFFERINGS IN PUBLIC ADMINISTRATION    (PA)

Upper Division
Enrollment in upper division courses restricted to students who have met all prerequisites and have completed at least 90 quarter units (junior class level). Students who do not meet these requirements will be disenrolled.
    305.   Organizations in Multicultural and Diverse Societies
Integrative, multicultural exploration of the challenge of ensuring that business and government organizations as they pursue their economic or public policy missions also promote societal goals of democratic process and full inclusion of women and minorities. Examines the roles and powers of business and government organizations in meeting or failing to meet the rights and needs of citizens of all genders and ethnicities. Prerequisite: junior or senior standing. (GE=G2) (4 units)

    307.   Public Relations in the Public Sector
Public relations as an inherent aspect of management in the public sector. Problems and techniques of administration of programs to manage and improve public relations. (4 units)

    315.   Government-Business Relations
Description and analysis of government policies affecting business development at local, state and national levels. Discussion of major international trade treaties, trading blocs, and international financial institutions and the impact of globalization on government's involvement with business. (4 units)

    380.   Introduction to Public Administration
An introduction to the purposes, methods and characteristics of public management, including organization of public services, roles and relationships of public administrators, accountability and the achievement of public goals. (Also offered as PSCI 380. Students may not receive credit for both.) (4 units)

    462.   Public Personnel Administration
Definition, description and evaluation of government personnel systems; classification, compensation, recruitment, examination, training, working conditions, incentives, performance ratings, public employee organizations and organizational development in the public service. Formerly PA 562. Prerequisite: PA 380. (4 units)

    463.   Governmental Budgeting
Role of the budgetary process in government management, the public sector environment of budgeting, budget formulation and administration. (4 units)

    472.   Administrative Law
Processes of administrative rule making, regulation, adjudication and appeal procedures; duties and liabilities of public officials, trends in regulation, overview of regulatory agencies. (4 units)

    473.   Public Transportation Planning, Policy and Regulation
Study of the impacts of local, state and federal planning, policies, rules, regulations, and programs on surface, marine and air transportation systems. The focus is on interrelationships between business and the public sector in the strategic management of transportation applications. (4 units)

    490.   Senior Assessment Seminar in Public     Administration
This senior-level capstone course develops an overall general perspective on the field of public administration. It reviews and integrates knowledge from the Public Administration upper-division core and concentration courses. The class assesses and documents students' academic progress in the Public Administration concentration to demonstrate evidence of learning the core theories and practices of public administration as applied to topical areas. Prerequisites: senior standing, PA 307, 315, 380, 462, 463 and 472, or consent of instructor. (4 units)

    514.   Management of Private Nonprofit Organizations
Analyzes the specific problems of management in private nonprofit organizations, including planning, personnel, financial and policy issues. (4 units)

    516.   Public and Non-Profit Project Management
Aspects of project management, including needs and feasibility assessment, project design, proposal writing, contract negotiation, funding, developing project teams, managing team conflict, monitoring, and evaluation. Three hours lecture and two hours activity laboratory. (4 units)

    521.   Principles of Planning
Introduction to local and regional community planning; includes methods of adoption and interorganizational relationships. (4 units)

    540.   Introduction to Tribal Management and Governance
Roles, responsibilities and structure of tribal governments. The historical and legal underpinnings of the inter-governmental relations between the U.S. government and Indian tribes. Also explores relevant organization and management theories, concepts and tools as applied to the management of tribal governments. Formerly a topic under PA 590. (4 units)

    542.   Tribal Government Gaming and Economic Development
The historical and legal foundations and practices of tribal government gaming in the United States with particular attention focused on California. Includes an analysis of tribal governance, economic development, social and economic impacts of tribal government gaming. Formerly a topic under PA 590. (4 units)

    548.   Management of Computers in the Public Sector
Designed to help students gain competency in computer related skills. Each topic may be taken once for credit. Three hours lecture and two hours activity laboratory.
A.   Word Processing (4 units)
B.   Data Base Management (4 units)
C.   Spread Sheet (4 units)
D.   Communication (4 units)
E.   Networking (4 units)
F.   Special Problems (4 units)
G.   Geographic Information Systems (4 units)

    557.   Public Sector Labor Relations
Analyzes issues created by collective bargaining and unionism in public sectors. Examples: selection of bargaining agents, bargaining scope and obligation, impasse resolution and grievance procedure. (4 units)

    564.   Local Public Administration
Administrative characteristics and problems of public management in the urban area, including city, county, school and special district organization and functions. (4 units)

    568.   Accounting for Government and Not-for-Profit Organizations
Covers principles and practices of government fund accounting. Topics include governmental accounting concepts, types and structure of funds and accounts, application of generally accepted accounting principles to government and not-for-profit entities, presentation and uses of financial statements. (Also offered as ACCT 568. Students may not receive credit for both.) Prerequisite: ACCT 211 or 311. (4 units)

    575.   Internship in Public Administration
Supervised work and study in private or public organizations. May be repeated once for credit. A total of two College of Business and Public Administration 575 courses may be applied toward graduation. Graded credit/no credit. Prerequisites: consent of instructor and the department's internship coordinator. (4 units)

    590.   Seminar in Public Administration
An intensive study of some phase of public administration to be developed by the instructor. May be repeated for credit as topics change. (4 units)

    595.   Independent Study
Special topics involving library and/or field research. A total of 10 units in any College of Business and Public Administration 595 may be applied toward graduation. Prerequisites: a minimum overall grade point average of 3.0, consent of instructor and approval by the department of a written project/proposal submitted to the appropriate department in the College of Business and Public Administration on a standard application filed in advance of the quarter in which the course is to be taken. (2 or 4 units)

 

 

 

Please refer to the University catalog at http://catalog.csusb.edu for official information.

California State University, San Bernardino
California State University, San Bernardino
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Updated September 9, 2008
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