Master of Business Administration M.B.A.

Overview Concentrations Requirements Courses Faculty Getting Started

College of Business & Public Administration

Academic Programs Office Undergraduate Studies Graduate Studies

Majors & Programs

Master of Business Administration M.B.A.

Courses

COURSE OFFERINGS IN ACCOUNTING (ACCT)

Upper Division
503. Financial Accounting
Intensive introduction to applied topics and techniques in financial accounting. Development of accounting information according to U.S. GAAP for external reporting purposes. Economic and financial analysis of financial statements. No credit will be awarded to students who have taken ACCT 211 and 212. May not be counted toward fulfilling requirements for any degree program offered by the College of Business & Public Administration. (4 units)

536. Corporate and Partnership Taxation
The basic concepts of the federal income taxation of corporations and partnerships. Formerly ACCT 436. Prerequisite: ACCT 426 with a grade of "C" or better or consent of instructor. (4 units)

539. Advanced Accounting
Advanced topics in accounting including business combinations, multinational operations and foreign currency transactions, liquidations, and reorganizations. Includes partnership formation, income distribution and liquidation. Formerly ACCT 439. Prerequisite: ACCT 373. (4 units)

556. Estates and Gifts and other Specialized Taxation Topics
Taxation topics not covered in depth in ACCT 426 and 536, including gift and estate tax, income taxation of trusts and estates, tax administration and practice, working with tax law, advanced individual income tax topics, and other special topics. Formerly ACCT 456. Prerequisite: ACCT 426 with a grade of "C" or better or consent of instructor. (4 units)

568. Accounting for Government and Not-for-Profit Organizations
Covers principles and practices of government fund accounting. Topics include governmental accounting concepts, types and structure of funds and accounts, application of generally accepted accounting principles to government and not-for-profit entities, presentation and uses of financial statements. (Also offered as PA 568. Students may not receive credit for both.) Prerequisite: ACCT 211. (4 units)

574. Reporting Issues in Intermediate Accounting
Study of revenue recognition, deferred taxes, pensions and leases. Formerly ACCT 374. Prerequisite: ACCT 372 with a grade of "C" or better. (4 units)

575. Internship in Accounting
Supervised work and study in private or public organizations. May be repeated once for credit. A total of two College of Business & Public Administration 575 courses may be applied toward graduation. Graded credit/no credit. Prerequisites: consent of instructor and the department's internship coordinator. (4 units)

590. Seminar in Accounting
An intensive study of some phase of accounting to be developed by the instructor. May be repeated for credit as topics change. (4 units)

595. Independent Study
Special topics involving library and/or field research. A total of ten units in any College of Business & Public Administration 595 may be applied toward graduation. Prerequisites: a minimum overall grade point average of 3.0, consent of instructor and approval by the department of a written project/proposal submitted to the appropriate department in the College of Business & Public Administration on a standard application filed in advance of the quarter in which the course is to be taken. (2 or 4 units)

Graduate/Post-Baccalaureate
May not be taken by undergraduate students.
Students must be fully classified or have written consent of the college graduate director to enroll in graduate level courses.

605. Health Care Accounting and Financial Analysis
Basic concepts, methods, and application of cost and accrual accounting, finance and budgeting techniques and methods applied to health services and health care organizations, with computer application and analysis. (Also offered as HSCI 605. Students may not receive credit for both.) (4 units)

606. Accounting for Managerial Decision-Making
Study and application of the concepts and techniques used by management for planning and controlling business activities. Prerequisite: ACCT 503 or completion of ACCT 211 and 212. (4 units)

610. Financial Reporting and Disclosure
An in-depth study of financial accounting, reporting, and disclosure. Professional accounting and reporting standards will be examined. Prerequisite: ACCT 606. (4 units)

615. Controllership
In-depth study of accounting techniques, concepts and procedures related to the functions and responsibilities of the controller. Consideration of management reporting systems, planning and controlling functions, resource allocation, transfer pricing, the general ledger-based system, departmental expense control and investment planning. Prerequisite: ACCT 606. (4 units)

620. Internal Auditing and Management Controls
Study of the theory and practice of auditing as it applies to the internal and management controls function of the organization. Topics include statements of auditing standards, ethical and legal responsibilities, internal control structure considerations, statistical sampling applications, computer-assisted auditing techniques and regulatory agency requirements. Prerequisite: ACCT 610. (4 units)

625. Seminar in Accounting Information Systems
A study of the design and operation of accounting information systems in both mainframe and microcomputer environments. Advanced consideration of internal control and auditing of computer-based systems. Environmental hardware and software implications for security and quality control are examined. Prerequisite: ACCT 610 or consent of instructor. (4 units)

629. Seminar in Tax and Business Decisions
Study of how taxation affects business decisions of both domestic and multinational business. Topics include introduction to tax policy, comparative tax systems, tax effects on investment and financing activities, taxation of multinational transactions, and basic tax research methodology. Prerequisite: ACCT 610 or consent of instructor. (4 units)

642. International Accounting
Critical examination of current developments in international accounting; the difficulty of preparing precise and universally accepted accounting principles; social, economical, and political influences on comparative accounting theory and practice. Financial reporting and control of multinational enterprises are also discussed. Prerequisite: ACCT 610 or consent of instructor. (4 units)

690. Advanced Topics in Accounting
Intensive study of an advanced topic in accounting. May be repeated for credit as topics change. (4 units)

695. Graduate Independent Study
Independent graduate research in accounting. No more than four units in this course may be applied toward the master's degree. Prerequisites: graduate standing in accounting, consent of instructor, and approval of a written proposal of the research by the graduate program director. (1-4 units)

COURSE OFFERINGS IN ADMINISTRATION (ADMN)

Upper Division
501. Quantitative Methods for Managers
A review of major analytical methods used by managers to facilitate their decision making, including accounting, finance, operations and other decision science tools. (4 units)

502. Managerial Communication and Policy
A review and integration of the managerial areas of human resource management, marketing, organizational communication, negotiation skills, and policy and strategy into a decision-making framework that is bound by legal, ethical and global considerations. (4 units)

590. Seminar in Administration
Intensive study of some phase of administration to be developed by instructor. May be repeated for credit as topics change. (2-4 units)

604. Managing Cost, Operations, and Financial Reporting
The main focus of this course is the analysis of the basic financial statements, historical/replacement cost accounting, financial and business environments of the firm, the time value of money and financial analysis, planning and control. The course also covers the identification, understanding and analyses of the fundamental business problems and policies that have financial implications. The course will serve as a prerequisite for ACCT 606 and FIN 602. (4 units)

605. Product Development and Distribution
Integrative course that acquaints students with the methods of planning, organizing, and controlling for the creation and distribution of goods and services. Topics include: sales forecasting techniques, product planning and pricing, sales and product budgeting, linear programming: transportation and assignment models, inventory planning and control, value chain analysis, materials requirements planning, aggregate capacity planning and scheduling, waiting lines, pricing and promotion strategies, statistical quality control and maintenance, and distribution strategy. (4 units)

695. Directed Graduate Studies
Graduate-level independent study for students in Interdisciplinary Master of Arts programs; to be conducted under direct supervision of a faculty member from the student's committee and, if an interdisciplinary studies major, with approval of the committee on graduate education and consent of the Dean of Graduate Studies. (1-6 units)

698. Continuous Enrollment for Graduate Candidacy Standing
Independent study leading to completion of requirements (other than course work) for the master's degree. To retain classified standing in the master's program, a student must enroll in 698 each quarter until the project or thesis is accepted or the comprehensive examination passed. Cannot be used to satisfy degree requirements. Students who enroll in 698 through the university have full use of all university facilities. See Page 343, Culminating Experience: Exam, Thesis, or Project. Prerequisites: advancement to candidacy and approval of program graduate coordinator or, if an interdisciplinary studies major, consent of the Dean of Graduate Studies. (0-6 units)

995. MBA Portfolio
Preparation and submission of a portfolio containing assignments representing successful work in the MBA program, accompanied by a reflective essay showing how the portfolio demonstrates the accomplishment of the goals of the program. Graded credit/no credit. Prerequisite: completion of 32 units in the program. (0 units)

998. Comprehensive Project
In consultation with a faculty advisor, completion and defense of a written project based on his or her concentration before a committee of graduate faculty. Open only to students who have been advanced to candidacy and with the approval of the college graduate director. (0 units)

999. Comprehensive Examination
An assessment of the student's ability to integrate the knowledge of the area, show critical and independent thinking and demonstrate mastery of the subject matter in the concentration. Prerequisites: advancement to candidacy, approval of department, completion of course work in the master's program and in good academic standing. May be taken any fall, winter or spring term after advancement to candidacy. (0 units)

COURSE OFFERINGS IN FINANCE (FIN)

Upper Division
503. Financial Management Concepts
An introductory course in financial management with an emphasis on concepts, tools and strategies underlying corporate financial decision-making. Topics include techniques used by firms in procuring and allocating capital for short-term and long-term operations. No credit will be awarded to students who have had FIN 313 and 314. May not be counted toward fulfilling requirements for any degree program offered by the College of Business & Public Administration. Prerequisite: ACCT 503. (4 units)

523. Security Trading and Analysis
An applied investment analysis course, emphasizing the application of modern portfolio theory and asset allocation models in selecting and evaluating stocks and bonds. This web-enhanced course utilizes modern computer and data facilities to conduct extensive fundamental and technical analysis, security portfolio tracking, performance measurement, and trading simulation and strategies. Prerequisite: FIN 503 or equivalent. (4 units)

534. Export-Import Financing
International complexities of exporting and importing. Emphasis on the benefits of international trade, the various ways to enter the global market, project financing, trading blocs and investment strategies, components of an export-import quotation, methods of payment, imports, exports, contracts and public and private assistance programs. Formerly FIN 434. Prerequisite: FIN 313. (4 units)

575. Internship in Finance
Supervised work and study in private or public organizations. May be repeated once for credit. A total of two College of Business & Public Administration 575 courses may be applied toward graduation. Graded credit/no credit. Prerequisites: consent of instructor and the department's internship coordinator. (4 units)

585. Real Estate Finance
Financial aspects of real estate investment will be discussed including analysis characteristics, lending environment, financial instruments, and effective loan proposals. Prerequisite: FIN 313 or consent of instructor. (4 units)

590. Seminar in Finance
An intensive study of some phase of finance to be developed by the instructor. May be repeated for credit as topics change. (4 units)

602. Financial Theory and Corporate Finance
Modern finance theory and analysis of financial decision making. Topics include valuation, risk and return, cost of capital, capital budgeting, capital structure policy, dividend policy, working capital management, financial planning, and corporate control. Prerequisites: FIN 313 and 314 or 503. (4 units)

622. Entrepreneurial and Venture Finance
An overview of the financial and investment of entrepreneurial firms. Focus is on financial and investment strategies available to entrepreneurial firms and the criteria for selecting the appropriate strategy. Prerequisite: FIN 602. (4 units)

651. Financial Institutions and Markets
Analysis of financial institutions and markets. Term structure of interest rates, portfolio theory and flow-fund analysis, deposit-type intermediaries, insurance, pension funds and investment companies. Prerequisite: FIN 313, 314 or 503. (4 units)

653. Investment Analysis and Portfolio Management
Comprehensive introduction to the descriptive and formalized quantitative areas of security analysis and portfolio management. Three hours lecture and two hours activity laboratory. Prerequisite: FIN 602. (4 units)

654. International Finance
Study of international financial environment and problems in operation of multinational enterprises with major focus on theory and practice of foreign exchange transactions, money and capital markets, investment decisions, current asset management and comparative financial systems. Prerequisite: FIN 602. (4 units)

655. Management of Financial Institutions
Concepts and techniques used in management of banks, savings and loans, credit unions and finance companies. Topics include asset, liability and capital management, expense control and productivity analysis. Prerequisite: FIN 651. (4 units)

680. Corporate Financial Strategy
Advanced topics in the field with emphasis on formulation of financial strategy. Integrates various topics in finance including mergers and reconstruction, acquisitions, debt capacity, capital budgeting, investment policy and strategy. Includes international, social, and ethical issues. Prerequisites: FIN 651, 653 and 654 or consent of instructor. (4 units)

690. Advanced Topics in Finance
Intensive study of an advanced topic in finance. May be repeated for credit as topics change. (4 units)

COURSE OFFERINGS IN INFORMATION MANAGEMENT (INFO)

Upper Division
511. Information Assurance and Security
Advanced study of information assurance and security including theory, methods, and practices used by federal and state agencies, and private sector best practices. Topics include: threat assessment, evidence collection, forensics, countermeasures, practices and law. Students will work in a simulated environment and will investigate crimes and experience various security scenarios. Data center practices for the purpose of audit, control and accreditation are explored. Formerly a topic under INFO 590. Prerequisites: INFO 309, and either 475 or 648; or consent of instructor. (4 units)

575. Internship in Information Management
Supervised work and study in private or public organizations. May be repeated once for credit. A total of two College of Business & Public Administration 575 courses may be applied toward graduation. Graded credit/no credit. Prerequisites: consent of instructor and the department's internship coordinator. (4 units)

590. Seminar in Information Management
An intensive study of some phase of information management to be developed by the instructor. May be repeated for credit as topics change. (4 units)

609. Information Management Systems
Advanced applications of computer and information systems in organizations. Topics include information management planning, information technologies, information assurance and security, risk assessment, resource allocation and information based management. Prerequisite: INFO 309. (4 units)

623. Entrepreneurial Information Management
Explores the use of current personal computing technology upon entrepreneurial organizations and management. Topics will include e-commerce, web-based business strategies, commerce security and privacy, and computer software used by entrepreneurs. Prerequisite: INFO 609. (4 units)

645. Information Systems Analysis and Design
Managerial perspective of the methods used in the design and maintenance of computer based information systems. Issues in systems design, from project identification to implementation and maintenance, documentation standards, certification testing and system accreditation practices, copyright and legal issues will be presented. Tools and principles related to newer techniques such as joint application development and object oriented data base design. Prerequisite: INFO 609. (4 units)

646. Information Systems Planning, Strategy and Policy
Information systems planning, strategy and policy are necessary for an organization to deploy, manage and control its information resources. Takes the view of the Chief Information Officer integrating information systems with the business strategy and information needs of the organization through the process of information systems strategic planning and policy development. Information and security architecture theory, tools, assessments, methodologies and practice are applied. Prerequisite: INFO 609. (4 units)

647. Information Based Management
Advanced theory and application of data base management in organizations. Topics include manager's need for information, elements of a data base, types of data bases, difference in data bases, administration issues, data certification/classification, life cycle, access control, and legal requirements. Prerequisite: INFO 609. (4 units)

648. Information Networking Systems and Security
Advanced study of developing, implementing, securing and managing information networks. Topics include use of hardware, software, routers, wireless communications, and Voice over IP. Management issues such as access control, privacy, protocol security and policies are also explored. Prerequisite: INFO 609 or consent of instructor. (4 units)

650. Information Decision Systems
Concepts, principles, practices and tools needed to support the management decision making process. Both static and dynamic models of information management related to decision making will be explored. Specific topics include risk management, incident handling, threat assessment, allocating resources and system certification. (Also offered as SCM 650. Students may not receive credit for both.) Prerequisites: INFO 609 and SCM 607. (4 units)

670. Information Visualization and Data Warehousing Strategies
Information visualization and data warehousing strategies for organizations in product and service centered areas. Integration of information mapping and large data base tools and concepts to solve and support decision making. Prerequisite: INFO 609. (4 units)

680. International Electronic Commerce
Information technology in international business including: electronic data interchange, information technology in transnational firms. Managing information through international strategic alliances, corporate factors affecting global IT requirements, transnational information technology policy issues, transborder data flows and IT architecture for electronic commerce. Prerequisite: INFO 609. (4 units)

690. Advanced Topics in Information Management
Intensive study of an advanced topic in information management. May be repeated for credit as topics change. (4 units)

695. Graduate Project
Independent graduate research in information management. Project will be under direction of a faculty member. Prerequisites: advancement to candidacy, written approval of student's graduate project committee and graduate director. (4 units)

COURSE OFFERINGS IN MANAGEMENT (MGMT)

Upper Division
515. Small Business Consulting
Supervised consulting assignments designed to provide meaningful business assistance to small businesses. Prerequisites: consent of instructor and college. (4 units)

520. Legal Regulation of Intellectual Property
Analysis of federal, state and international law on intellectual property and technology, including principles of contract law, intellectual law, taxation law, tort law, anti-trust law and criminal law with respect to technology and intellectual property. Prerequisites: MGMT 230 and 330. (4 unit)

531. Sports Management
Theory and analysis of the factors, participants, evaluation methods of modern sports and entertainment management. (4 units)

533. Sports and Hospitality Business Law
Legal issues and policies impacting sports management and business, including contracts, labor law, negotiations and constitutional issues integral to the field of sports and hospitality management. (4 units)

541. Commercializing Entrepreneurial Innovation
Examines the process of commercializing innovations and emerging technologies in entrepreneurial driven companies. Focus on understanding the strategy, tactics and behaviors necessary to manage the transition from basic development stages to commercial venture, examining the role of innovation assessment, intellectual property protection, technology transfer and licensing. (4 units)

543. Entrepreneurial Opportunity Analysis
Process of defining and identifying the difference between ideas and opportunities including the role of the entrepreneur, ideas, pattern recognition, and the evaluation and screening process that leads to successful commercialization of business concepts and ideas. (4 units)

545. Entrepreneurial Resource Requirements
Strategies and techniques employed by entrepreneurs to identify and access critical resources. Special emphasis on marshalling internal and external resources such as advisors, board of directors, and social networks. (4 units)

547. Managing a Growing Business
Study of the basic strategy and tactics to manage growing enterprises while still maintaining an entrepreneurial spirit. Examines the role of management decision making, management control systems, short- and long-term planning, and entrepreneurship in managing growing companies. (4 units)

549. Launching the Entrepreneurial Venture
Process and methods involved in starting and growing new enterprises with emphasis on the attributes of entrepreneurs, entrepreneurial careers and positioning an enterprise for sustainable growth. (4 units)

575. Internship in Management
Supervised work and study in private or public organizations. May be repeated once for credit. A total of two College of Business & Public Administration 575 courses may be applied toward graduation. Graded credit/no credit. Prerequisites: consent of instructor and the department's internship coordinator. (4 units)

580. Business Game Competition
Competition based on a business game simulation that is designed to enable advanced business students to integrate and apply the theories of their various business courses. Formerly a topic under MGMT 590. Students may not receive credit for both. (4 units)

590. Seminar in Management
An intensive study of some phase of management to be developed by the instructor. May be repeated for credit as topics change. (2 or 4 units)

601. Organization Theory and Behavior
A critical analysis of theories for viewing organizations and an examination of the common models for understanding human behavior, including executive behavior, within the constraints of a complex social system. Prerequisite: MGMT 302 or PSYC 302. (4 units)

620. Entrepreneurial Analysis and Regulatory Risk
Critical analysis of the impact of administrative law and policy on entrepreneurial decision-making and strategy. Integrates legal, political, regulatory and ethical issues encountered by entrepreneurs. (4 units)

621. Entrepreneurship and New Ventures
Study of the entrepreneurial process from a behavioral perspective. Review of theoretical and empirical literature as a foundation for analyzing case studies of successful entrepreneurs. Focus on managerial challenges for new and growing companies with special emphasis on the entrepreneurial personality, leadership, ethics, motivation, goal setting, group dynamics, and organizational design. Prerequisite: completion of, or concurrent enrollment in, MGMT 601. (4 units)

625. Entrepreneurial/Small Business Strategy and Policy
Interdisciplinary study of the policies and strategies of entrepreneurship. Integrates important technical and innovative considerations with traditional managerial theories to establish a modern scientific approach to the development of strategies and policies for entrepreneurial and innovative businesses. Prerequisite: completion of concentration electives. (4 units)

641. Managing Human Resources
Analysis of specific areas and problems in the administration of human resource systems and policies. Topics include employment law, job analysis, recruitment, selection, performance appraisal, and compensation administration. (4 units)

642. Communication and Interpersonal Processes
Study of interpersonal processes, communication, and conflict as they relate to organizational efficiency and effectiveness, as well as a consideration of the organization as a communication system. (4 units)

644. Industrial Relations
Analysis of industrial relations systems in major industries, collective bargaining institutions, processes, legal environment and problems. (4 units)

645. Negotiation and Bargaining
Theory and practice of negotiation and bargaining including the analytical skills necessary to prepare, plan, and present advocacy positions, anticipate opposing positions, envision and achieve optimal resolutions of disputes. Course participants will simulate, negotiate, debrief, discuss, and evaluate negotiation problems, strategies and tactics. (4 units)

646. Alternative Dispute Resolution and Third Party Intervention
Theory and practice of third party intervention in organizational conflict and the third party roles of consultant, councilor, facilitator, conciliator, mediator, ombudsperson, fact-finder, and arbitrator in business and public organizations. (4 units)

650. International Management
Management of organizations in multinational and international environments. Emphasis on economic, political and sociocultural influences. Prerequisite: MGMT 302 or PSYC 302 or MGMT 601 or consent of instructor. (4 units)

685. Corporate Strategy in a Global Economy
Long-term strategy of the business organization in the context of the global economy from the perspective of the General Manager who has overall responsibility for the performance of the firm or the business unit of the firm. Topics include strategy formulation and implementation, industry competitive analysis, core competencies and key success factors, diversification and strategic alliances, all within a global framework. Emphasis is on cases and small-group work. Prerequisites: completion of, or concurrent enrollment in, the last core course for the Master of Business Administration and consent of graduate director. (4 units)

690. Advanced Topics in Management
Intensive study of an advanced topic in management. May be repeated for credit as topics change. (4 units)

998. Management Portfolio Assessment
Submission of a portfolio based on departmental guidelines. Prerequisites: completion of or concurrent enrollment in all management concentration courses. (0 units)

COURSE OFFERINGS IN MARKETING (MKTG)

Upper Division
520. Integrated Marketing Communication
An integrated perspective on the process of communicating marketing messages to promote products, services, ideas, people, causes and events. Advertising, direct marketing, personal selling, public relations, and sales promotion strategies are explored with consideration given to global, ethical, and technology-related issues. (Also offered as COMM 520. Students may not receive credit for both). (4 units)

525. Sports and Entertainment Marketing
Examination of the theoretical and practical aspects of marketing management in the sports and entertainment industry. Formerly a topic under MKTG 590. (4 units)

530. Strategic Entrepreneurship
The role of entrepreneurship in today's economy: identifying entrepreneurial opportunities, designing incubator business projects, strategic entrepreneurial alliances and global market strategies for entrepreneurial ventures. The role of marketing mix in the start up and operation of entrepreneurial ventures. Formerly a topic under MKTG 590. Prerequisite: junior standing. (4 units)

540. E-Marketing
Development of a web-based marketing program. Discussion of customer data bases, logistics of E-marketing, and the flow of products, funds, and information in E-channels. Focus is on understanding how goods and services are created and delivered through the web. Three hours lecture and two hours laboratory. Formerly a topic under MKTG 590. (4 units)

550. Advanced Sports Marketing Planning and Strategy
An integrative approach to strategic sports marketing management providing theoretical and practical aspects of marketing management in the sports industry. Topics include the planning, design and execution of a comprehensive situation analysis, identification and evaluation of strategic marketing alternatives, and the implementation of marketing plans and programs. Three hours lecture and two hours computer laboratory. Prerequisites: MKTG 525 or consent of instructor. (4 units)

555. Advanced Entertainment Marketing Planning and Strategy
An integrative approach to strategic entertainment marketing management providing theoretical and practical aspects of marketing management in the entertainment industry. Topics include the planning, design and execution of a comprehensive situation analysis, identification and evaluation of strategic marketing alternatives, and the implementation of marketing plans and programs. Three hours lecture and two hours computer laboratory. Prerequisites: MKTG 525 or consent of instructor. (4 units)

560. Services Marketing
The process of designing and marketing intangible services for profit and non-profit organizations. Emphasis on customer-focused strategies for developing, promoting, pricing and evaluating service mixes in a global context. Formerly a topic under MKTG 590. Prerequisite: junior standing. (4 units)

565. Logistics
Science of movement, storage, delivery and distribution. Topics include channels of distribution, purchasing, customer service, inventory types and functions. Formerly MKTG 450. Prerequisite: MKTG 305. (4 units)

572. Import-Export Management
Current practices and opportunities in importing and exporting goods with emphasis on preparing products for foreign shipment, shipping, necessary documentation and use of free trade zones. Formerly MKTG 472. Prerequisite: MKTG 305 or consent of instructor. (4 units)

575. Internship in Marketing
Supervised work and study in private or public organizations. May be repeated once for credit. A total of two College of Business & Public Administration 575 courses may be applied toward graduation. Graded credit/no credit. Prerequisites: consent of instructor and the department's internship coordinator. (4 units)

590. Seminar in Marketing
An intensive study of some phase of marketing to be developed by the instructor. May be repeated for credit as topics change. (4 units)

605. Marketing Management
Problem-solving and decision-making in marketing and the interacting effects of such factors as selling, advertising, pricing, consumer behavior and channels of distribution. Prerequisite: MKTG 305 or equivalent. (4 units)

610. Consumer and Organizational Buying Behavior
Influences on the purchasing behavior of individual consumers and organizational buyers. Use of theories, concepts and research findings in management and public policy decisions. Prerequisite: MKTG 605. (4 units)

620. Advertising Management
Emphasis on the managerial approach to advertising in its relationship to marketing management, including consumer behavior, audience analysis, research, advertising media, appeals, campaign development, as well as legal, ethical, and international aspects of advertising. Also examines communication processes and other promotional activities. Prerequisite: MKTG 605. (4 units)

624. Marketing for Entrepreneurs
An in-depth study of entrepreneurial and small business marketing strategies and techniques. Examines how start-up small businesses develop and implement innovative marketing techniques. Provides alternative insights to the conventional approaches of large businesses. Prerequisite: MKTG 605. (4 units)

640. Advanced Marketing Research
Advanced study of current marketing research methods used to gather, analyze and transform data into information required for managerial decision-making. Includes qualitative and quantitative approaches to problem definition, research design, data collection and analysis, interpretation and presentation of research results. Requires use of statistical software. Three hours lecture and two hours activity laboratory. Prerequisite: MKTG 605 or equivalent. (4 units)

670. Global Marketing Strategies
Advanced marketing strategies for developing global markets. Includes the emerging changes in international markets and their impact on general marketing strategies. Formerly a topic under MKTG 690. (4 units)

686. Graduate Project
Preparation of a graduate project under the direction of a faculty member, with the approval of the graduate director, and if an interdisciplinary study major, with the approval of the graduate program coordinator. Maximum of eight units applicable toward the M.B.A. or M.A. in Interdisciplinary Studies. Prerequisite: advancement to candidacy. (4-8 units)

690. Advanced Topics in Marketing
Intensive study of an advanced topic in marketing. May be repeated for credit as topics change. (4 units)

696. Marketing Strategy
A strategy planning approach to marketing management from conceptual and applications perspectives. Focus is on the strategic decision-making process supported by self-analysis and external analysis. Legal, ethical and international aspects are also considered. Prerequisites: MKTG 605 and at least four additional units of 500- or 600-level coursework in marketing and consent of instructor. (4 units)

COURSE OFFERINGS IN SUPPLY CHAIN MANAGEMENT (SCM)

575. Internship in Supply Chain Management
Supervised work and study in private or public organizations. May be repeated once for credit. A total of two College of Business & Public Administration 575 courses may be applied toward graduation. Graded credit/no credit. Prerequisites: consent of instructor and the department's internship coordinator. (4 units)

590. Seminar in Supply Chain Management
An intensive study of some phase of supply chain management to be developed by the instructor. May be repeated for credit as topics change. Formerly MSCI 590. (4 units)

595. Independent Study
Special topics involving library and/or field research. A total of 10 units in any College of Business & Public Administration 595 may be applied toward graduation. Prerequisites: a minimum overall grade point average of 3.0, consent of instructor and approval by the department of a written project/proposal submitted to the appropriate department in the College of Business & Public Administration on a standard application filed in advance of the quarter in which the course is to be taken. Formerly MSCI 595. (2 or 4 units)

607. Managing the Supply Chain
Integration and application of analytical techniques used in logistics and supply chain management. Concepts of decision models are examined for planning, control, forecasting, scheduling, and analysis within an enterprise. Formerly OM 607. Prerequisite: SCM 304. (4 units)

611. Logistics and Supply Chain Management Strategies
Development, implementation and integration of supply chain management and operations management strategy with business and other functional strategies of organization. Topics include: decisions involving positioning, structuring and managing for superior competitive performance. Formerly OM 611. Prerequisite: SCM 607. (4 units)

614. Advanced Quality Management
Technical and managerial issues for implementing total quality management in operations, supply chain and logistics. Topics include the management of quality planning, organizing, motivation and control; employee involvement teams for total quality; the quality of product design; management of quality and reliability; management of inspection and measurement. Formerly OM 614. Prerequisite: SCM 607. (4 units)

615. Project Management
Technical and managerial issues for implementing total quality Management. Topics include the management of quality planning, organizing, motivation and control; employee involvement teams for total quality; the quality of product design; management of quality and reliability; management of inspection and measurement. Formerly OM 615. Prerequisite: SCM 607. (4 units)

650. Information Decision Systems
Concepts, principles, practices and tools needed to support the management decision making process. Both static and dynamic models of information management related to decision making will be explored. Specific topics include risk management, incident handling, threat assessment, allocating resources and system certification. (Also offered as INFO 650. Students may not receive credit for both.) Formerly OM 650. Prerequisites: INFO 609 and SCM 607. (4 units)

660. Transportation and Supply Chain Management
Comprehensive study of managing transportation and the supply chain. Logistics of managing the pipeline of goods from initial contracts with suppliers and control of work-in-process to the movement of finished goods through the channels of distribution. Formerly OM 660. Prerequisite: SCM 607. (4 units)

Please refer to the University catalog at http://catalog.csusb.edu for official information.