Communication Studies M.A.
Tracks
| Communication Studies Track (45 units) |
Integrated Marketing Communication Track (48 units) |
Note: Students must receive a grade of "B-" or higher in all required courses.
1. COMM 600. Introduction to Graduate Study (4)
2. COMM 601. Intercultural Communication Theories (4)
3. COMM 602. Quantitative Research Methods in Communication Studies (4)
4. COMM 603. Interpretive Approaches to Communication Studies (4)
5. Electives (29 units)
The student shall, with the advice and approval of the advisory committee and the graduate coordinator, develop a program of study to fulfill the remaining unit requirements for the degree. The program should reflect some unifying theme. Graduate level courses among which the student may choose include:
COMM 502. Communication Law and Policy (4)
COMM 506. Media Sex and Violence (4)
COMM 511. Feminist Contributions to Communication Theories (4)
COMM 520. Integrated Marketing Communication (4)
COMM 522. Mediation Theory and Practice (4)
COMM 542. Issue Management and Crisis Communication (4)
COMM 563. Advanced Topics in Public Argumentation and Rhetoric (4)
COMM 564. Advanced Topics in Human Communication (4)
COMM 565. Advanced Topics in Mass Communication (4)
COMM 566. Advanced Topics in Intercultural Communication (4)
COMM 567. Advanced Topics in Public Relations (4)
COMM 580. Culture and Ethnicity in Language (4)
COMM 581. Contemporary Theories of Rhetoric (4)
COMM 593. Communication Approaches to Area Studies (4)
COMM 609. Digital Culture (4)
COMM 610. Media and Intercultural Relations (4)
COMM 620. Communication in Multicultural Organizations (4)
COMM 630. Instructional Communication (4)
COMM 670. Seminar in Conflict and Conflict Resolution (4)
COMM 671. International Communication (4)
COMM 672. Intercultural Peacemaking (4)
COMM 689. Practicum for Teaching Assistants in Communication Studies (1)
COMM 690. Seminar in Organizational Communication (4)
COMM 691. Seminar in Public Relations (4)
COMM 692. Seminar in Interpersonal Communication (4)
COMM 693. Seminar in Mass Communication (4)
COMM 694. Seminar in Intercultural Communication (4)
COMM 695. Graduate Independent Study (2-5)
COMM 696. Practicum in Intercultural Living (2-5)
COMM 697. Internship in Communication (2-5)
COMM 698. Continuous Enrollment for Graduate Candidacy Standing (0)
Students cannot apply any course previously applied to another degree or track. Students may, with the approval of the advisory committee and the graduate coordinator, substitute up to eight units of course work from a related discipline or disciplines.
6. Capstone Experience (0-5 units)
1. Choose one of the following:
Students will choose one of the following capstone experiences to complete their program.
COMM 686. Graduate Project (5)
COMM 699. Thesis (5)
COMM 999. Comprehensive Examination (0)
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Prerequisites (20 units)
1. COMM 306. Communication Perspectives (4)
2. COMM 341. Public Relations Theory and Principles (4)
3. Four units chosen from:
COMM 400. Communication Research Methodologies (4)
MKTG 416. Marketing Research (4)
4. MKTG 305. Marketing Principles (4)
5. MKTG 410. Consumer Behavior (4)
Degree Requirements (48 units)
Note: Students must receive a grade of "B-" or higher in all required courses.
1. COMM 601. Intercultural Communication Theories (4)
2. COMM 605. Introduction to Graduate Studies in Integrated Marketing Communication (4)
3. COMM 691. Seminar in Public Relations (4)
4. Four units chosen from:
COMM 602. Quantitative Research Methods in Communication Studies (4)
COMM 603. Interpretive Approaches to Communication Studies (4)
5. MKTG 605. Marketing Management (4)
6. MKTG 610. Consumer and Organizational Buying Behavior (4)
7. MKTG 620. Advertising Management (4)
8. Electives (15-20 units)
No more than eight elective units can be applied from courses taught outside of Communication Studies.
COMM 405. Mass Media Effects (4)
COMM 415. Advertising as Social Communication (4)
COMM 442. Public Relations Campaigns (4)
COMM 450. Broadcast Research and Audience Analysis (4)
COMM 522. Mediation Theory and Practice (4)
COMM 542. Issue Management and Crisis Communication (4)
COMM 590. Advanced Topics in Public Relations (4)
COMM 602. Quantitative Research Methods in Communication Studies (4)
COMM 603. Interpretive Approaches to Communication Studies (4)
COMM 609. Digital Culture (4)
COMM 620. Communication in Multicultural Organizations (4)
COMM 690. Seminar in Organizational Communication (4)
COMM 695. Graduate Independent Study (2-5)
COMM 697. Internship in Communication (2-5)
INFO 609. Information Management Systems (4)
MKTG 446. Advertising Campaign (4)
MKTG 520. Integrated Marketing Communication (4)
MKTG 525. Sports and Entertainment Marketing (4)
MKTG 530. Strategic Entrepreneurship (4)
MKTG 540. E-Marketing (4)
MKTG 560. Services Marketing (4)
MKTG 590. Seminar in Marketing (4)
MKTG 640. Advanced Marketing Research (4)
MKTG 690. Advanced Topics in Marketing (4)
MKTG 696. Marketing Strategy (4)
Capstone Experience: Project/Thesis (5 units) or Comprehensive Examination (0 units)
1. Choose one of the following:
Students will choose one of the following capstone experiences to complete their program. See category 6 in the Communication Studies Track for an explanation of these options.
COMM 686. Graduate Project (5)
COMM 699. Thesis (5)
COMM 999. Comprehensive Examination (0) |
Comprehensive Examination. Students may, with the approval of their advisory committee, fulfill the capstone requirement through a comprehensive examination. The examination tests the student's mastery of perspectives and competencies in the core curriculum as well as those associated with the individual student's program of study. The examination will be developed and evaluated by the student's advisory committee, administered during the student's final quarter in residence, and carry no academic credit.
Thesis. Students may, with the approval of their advisory committee and the graduate coordinator, fulfill the capstone requirement through developing and executing an original research project designed to extend or apply our understanding of communication in important and unique ways. The student shall make a public presentation of the prospectus for the thesis no later than two quarters before its completion. The prospectus must be approved by the advisory committee. The student will make a public defense of the thesis during the last quarter of residence. The completed thesis must be approved by the advisory committee and the Dean of the Graduate School. Students choosing this option must register for five units of COMM 699 in the quarter in which the thesis is to be defended.
Project. Students may, with the approval of their advisory committee and the graduate coordinator, fulfill the capstone requirement through developing and executing a project with a significant written component to be completed in conjunction with an internship. The project shall be developed among the student, the advisor, and an on-site internship supervisor. The written component of the project must follow specified guidelines, be approved by the advisory committee, and will be presented publicly during the student's last quarter in residence. The completed project must be approved by the advisory committee and the Dean of Graduate Studies. Students choosing this option must register for five units of COMM 686 in the quarter in which the internship is to be conducted.
Graduate Assistantships
A limited number of graduate assistantships are available, on a competitive basis, for students who wish to pursue the degree full-time. Interested applicants should contact the graduate coordinator in the Department of Communication Studies for further information.
Please refer to the University catalog at http://catalog.csusb.edu for official information.