Some of them were here before anyone else. They came on foot, they came by wagon train, they came by locomotive and they came by Route 66. And they're not letting up. Southern California's growth requires more and more coordination, and universities like CSUSB have a vital part in seeing that it all works. The region's place in business is a lure in itself, and people come to the area to make an impact in international commerce, light and heavy industry, technology, entertainment and arts, sports and recreation, education and other fields. Along with this are Southern California's climate and environment, which keep many native Southern Californians here, and which are often irresistible for those not originally from California.